The Lighthouse Centre for Well-Being - "Unspoken"

McCann Health

McCann Health Dubai, 阿拉伯联合酋长国

奖项

2746

该广告属于ACT Responsible项目展品

品牌: The Lighthouse Centre for Well-Being
国家: 阿拉伯联合酋长国

广告主: The Lighthouse Centre for Well-Being

标题	Unspoken
广告公司	McCann Health
广告战役	Unspoken
广告主	The Lighthouse Centre for Well-Being
品牌	The Lighthouse Centre for Well-Being
首次发布日期	2019 / 2
行业领域	机构/公益组织/非盈利组织
哲学	Mental illness knows no borders. And in the UAE, it’s no different. In fact, 2 of the top 3 causes of ill-health are anxiety and depression. And nearly 4% of the population is estimated to be clinically depressed, while mild depression affects up to 15%. The fact that there’s not enough information about mental health statistics points to a pertinent issue that sufferers are unlikely to be forthcoming with regards to asking for treatment, or even disclosing their struggles to friends, family or employers. Now, workplace-related mental health is a primary issue affecting people. Long working hours. Financial pressures. Lack of work-life balance. Lack of physical activity. Social pressures. 60% of UAE employees who identified as stressed, described their offices and employment as the main cause. The unique structure of the workforce in the UAE with over 80% expats, living away from home, is also a factor. Now, the region isn’t a place where uncomfortable topics like mental health are not discussed openly. Any issues relating to mental health are seen as a weakness and shameful, especially in the workplace. Having these types of conversations openly is incredibly difficult. With life being tough, leaving those who are struggling with stress, depression and anxiety to feel confused, overwhelmed and alone. The feelings and the emotions that they’d want to express to those around them including their employers, often remain ‘unspoken’. Truth is, sharing one’s feelings, as tough as it can be, does help. The Lighthouse Centre for Well-Being is a leading community mental health and wellness clinic in the UAE, providing quality psychological care to children, adults, couples and families. And the clinic wanted to help play a meaningful role when it came to the topic of mental health in the UAE.
问题	Mental illness knows no borders. And in the UAE, it’s no different. In fact, 2 of the top 3 causes of ill-health are anxiety and depression. And nearly 4% of the population is estimated to be clinically depressed, while mild depression affects up to 15%. The fact that there’s not enough information about mental health statistics points to a pertinent issue that sufferers are unlikely to be forthcoming with regards to asking for treatment, or even disclosing their struggles to friends, family or employers. Now, workplace-related mental health is a primary issue affecting people. Long working hours. Financial pressures. Lack of work-life balance. Lack of physical activity. Social pressures. 60% of UAE employees who identified as stressed, described their offices and employment as the main cause. The unique structure of the workforce in the UAE with over 80% expats, living away from home, is also a factor. Now, the region isn’t a place where uncomfortable topics like mental health are not discussed openly. Any issues relating to mental health are seen as a weakness and shameful, especially in the workplace. Having these types of conversations openly is incredibly difficult. With life being tough, leaving those who are struggling with stress, depression and anxiety to feel confused, overwhelmed and alone. The feelings and the emotions that they’d want to express to those around them including their employers, often remain ‘unspoken’. Truth is, sharing one’s feelings, as tough as it can be, does help. The Lighthouse Centre for Well-Being is a leading community mental health and wellness clinic in the UAE, providing quality psychological care to children, adults, couples and families. And the clinic wanted to help play a meaningful role when it came to the topic of mental health in the UAE.
媒体类别	Branded Book
长度	114 seconds
Creative Agency	FP7/DXB - McCann Worldgroup
General Manager	Karen Kamel
Head of Strategy	Tahaab Rais
创意总监	Robert Gibbs
Head of Design	Haneen Chaarawi
美术指导	Vicky Kriplani
客户经理	Zainab Mustafa
Graphic Designer	Kurt Daley
Creative Manager	Kara Marie Guingona
Creative Art	Asif Khan