| 标题 | The Culture Dispensing Machine |
| 广告公司 | FP7/DXB - McCann Worldgroup |
| 广告战役 | The Culture Dispensing Machine |
| 广告主 | Emirates NBD |
| 品牌 | Emirates NBD |
| Posted | 12月 2014 |
| 行业领域 | 银行、金融、法律和保险 |
| 哲学 | Emirati culture in the UAE is beautiful and worth sharing. And Emiratis are very welcoming. But, the culture’s uniqueness makes it seem quite exclusive for its large expatriate population. As the leading local bank, Emirates NBD wants to make the culture's uniqueness more accessible to the UAE's large expatriate population. Because when we enjoy the culture of the place where we live, we enjoy life a whole lot more as well. So, Emirates NBD is converting one of its banking channels across the UAE - its CDMs and ATMs - and replacing the act of dispensing cash with dispensing culture. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Head of Insights & Strategy | Tahaab Rais |
| Business Unit Director | Spiro Malak |
| 客户总监 | Vicky Kriplani |
| 联合创意总监 | Josephine Younes |
| 联合创意总监 | Nayaab Rais |
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