| 标题 | Linesmen for Peace |
| 广告公司 | Wunderman |
| 广告战役 | “Linesmen for Peace” |
| 广告主 | Sao Paulo’s Football Federation |
| 品牌 | Sao Paulo’s Football Federation |
| 首次发布日期 | 2014 / 1 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 广告口号 | Nothing Can Impede Peace |
| 剧情简介 | To combat violence in football stadiums, we created a campaign that could not be ignored by the fans or the media. During the 2014 Sao Paulo championship, the linesmen's red and yellow flags were replaced with white flags, changing an old football rule. Not just in one game, but in all 158 matches. The message was completed with field signs that read: Nothing can impede peace. Every time the flag was raised, the linesmen would send out a message of peace as a reminder against violence. We made the news instantly: 42 sports shows explained to their audiences why the linesmen’s flags had changed. Over 270 newspapers picked up our headline. More than 1,200 Free TV insertions were earned. |
| 结果 | The campaign achieved a dramatic reduction in the number of people arrested for violence in the stadiums: 47 people in 2013 vs. 1 in 2014, according to the Police Department. |
| 媒体类别 | 其他 |
| 长度 | |
| 更多信息 | http://www.bandeirinhadapaz.com.br |
| 美术指导 | André Araújo |
| 文案 | Samuel Normando |
| 首席创意官 | Paulo Sanna |
| 创意总监 | Adriano Abdalla |
| 创意总监 | Fábio Matiazzi |
| 创意总监 | Fernando Tomeu |
| 创意总监 | Rafael Palermo |
| 创意总监 | João Paulo Martins |
| 项目经理 | Sergio Porro |
| 动作设计 | Ugo Zamponi |
| Print Producer | Sandro Figueiredo |
| RTV | Cleo Andrade |
| RTV | Flávia Rocha |
| Communications Coordinator | Tercio Silveira |
| Graphic Production | Rodrigo Cassino |
| Communications Director | Ge Rocha |
| Programmer | Douglas Miguel |
| Programmer | Fernando Basilio |
| 制作公司 | La Casa de La Madre |
| 摄影 | Paulo Villar |
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