| 标题 | Fixed Prices |
| 广告公司 | BBH |
| 广告战役 | Fixed Prices |
| 广告主 | Tesco PLC |
| 品牌 | Tesco |
| 首次发布日期 | 2022 / 2 |
| 行业领域 | 个人无线通讯 |
| 哲学 | Tesco Mobile has launched an integrated campaign across OOH, radio, press and social, highlighting the Home From Home roaming customers can enjoy this year in the EU*, as the network continues to help customers spend less. Running from 4 July to 5 September, the light-hearted creative, produced by BBH, touches upon some of the nation’s favourite home comforts that holidaymakers like to take abroad for a taste of home. The creative feature phrases such as ‘what’s French for builders tea?’ and ‘Spag bol in Italian?.’ As one of the only networks to offer roaming in the EU and beyond, in 48 Home From Home destinations, Tesco Mobile’s latest tongue in cheek copy, shows its continued commitment to being the super-helpful network. Whether families want to simply browse online or find their favourite dish abroad, they can do this with Tesco Mobile at no extra cost. |
| 媒体类别 | Integrated Media/360 Activation |
| 首席创意官 | Alex Grieve |
| 执行创意总监 | Helen Rhodes |
| 创意总监 | Uche Ezugwu |
| Chief Marketing Officer (CMO) | Rachel Swift |
| 广告经理 | Emma Herridge |
| Campaign Leader | Lawrence Hamilton |
| Campaign Manager | Rebecca Greenhalgh |
| Campaign Executive | Andy Ward |
| 美术指导 | Susan Mansfield |
| 文案 | Donna Williams |
| Business Leader | Holly Ripper |
| 客户经理 | Keren Jones |
| 客户经理 | Georgia Hanscott |
| 客户主管 | Alexandra Keenan |
| Group Strategy Director | Richard Madden |
| Strategy Director | Ed Kurland |
| Strategist | Harry Guild |
| Strategist | Anna Simpkin |
| 广告公司制片 | Beth Mechem |
| 广告公司制片 | Kevin Mccloat |
| 广告公司制片 | Rebecca Ellis |
| 摄影师 | Dan Matthews |
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