标题 | Paper |
Brief | The history of Honda’s automotive achievements told through some amazing animation, as each flip of paper introduces another innovative vehicle. The ideas literally fly off the page. |
广告公司 | RPA |
广告战役 | Paper |
广告主 | Honda Motor Co., Ltd. |
品牌 | Honda |
首次发布日期 | 2015 / 9 |
行业领域 | 轿车 |
剧情简介 | Take a journey through six decades of Honda innovation as multiple animators manipulate thousands of hand-drawn illustrations. Experience the Power of Dreams at honda.com |
问题 | The sound design brief for this film saw us tasked with faithfully recreating the evolution of Honda's vehicle legacy from it's inception in 1942, through to the present day. For authenticity, we sourced and modelled every Honda vehicle that features in the film. Through extensive audio research of Honda's very own sound archive, we were able to bring alive each engine within our unique paper world; starting with the first ever Honda engine to be built, right through to their latest high powered NSX sports car. Working closely with our Director PES, we continued the authenticity brief to create a soundscape that was totally true to the paper aesthetic of the film. The sound design would follow every fold, every turn, and every different texture of the paper as we journeyed through Honda's history. We utilised Foley recordings of card, tracing paper, Post It notes etc… as we spent two days concentrating solely on the sound design of our paper world. To bring the engines and paper sounds together within our sonic environment, we tracked the story's passing of time through the use of atmospheres, music, SFX and dialogue, to accurately reflect the relevant era. The elements combine to produce a mix that is fun and entertaining, whilst staying true to Honda's ethos of 'warm engineering'. |
媒体类别 | 社交媒体 |
长度 | |
Advertising–Auto Division | Tom Peyton |
广告经理 | Nick Lee |
广告经理 | Jignesh Patel |
Marketing Manager | Sandra McCaughan |
首席创意官 | Joe Baratelli |
执行创意总监 | Jason Sperling |
Creative Vice President | Chuck Blackwell |
Creative Vice President | Ken Pappanduros |
文案 | Chris Bradford |
美术指导 | Laura Crigler |
文案 | Josh Hepburn |
Head of Production | Gary Paticoff |
执行制片 | Isadora Chesler |
制作公司制片 | Matt Magsaysay |
战略企划总监 | Christian Cocker |
Vice President (VP) | Maria del |
客户总监 | Brett Bender |
Vice President (VP) | Adam Blankenship |
客户主管 | Rose McRitchie |
客户主管 | Paul Sulzer |
Product Information Manager | Marco Fantone |
项目经理 | Melissa Heitman |
制作公司 | RESET Content |
导演 | PES |
Managing Director | Dave Morrison |
执行制片 | Jen Beitler |
Head of Production | Amanda Clune |
制作公司制片 | Stan Sawicki |
摄影指导 | Eric Adkins |
Production Supervisor | mario d'amici |
制作设计师 | John Joyce |
Motion Control Operator | Mark Eifert |
Motion Control Assistant | Calvin Frederick |
Animation Supervisor | Eileen Kohlhepp |
动画 | Amy Adamy |
动画 | Sihanouk Mariona |
动画 | David Braun |
动画 | Julian Petschek |
动画 | Javan Ivey |
动画 | Jen Prokopowicz |
动画 | Brandon Lake |
动画 | Ranko Tadic |
插图画家 | Nicole Cardiff |
插图画家 | Vincent Lucido |
插图画家 | Arwen King |
插图画家 | Meghan Boehman |
插图画家 | Monica Magana |
插图画家 | Kei Chong |
插图画家 | Veronica Hwang |
插图画家 | Trevor Brown |
插图画家 | Alex Theodoropulos |
Illustrator Coordinator | Evan Koehne |
Painter | Veronica Hwang |
Art Department | Nate Theis |
Art Department | Ellen Ridgeway |
Art Department | Melissa Quezada |
剪辑公司 | Rock Paper Scissors |
剪辑师 | Stewart Reeves |
执行制片 | Angela Dorian |
制作公司制片 | Leah Carnaham-Dogruer |
Assistant Editor | Jasmina Zaharieva |
特效 | A52 |
Flame Artist | Andy Rafael Barrios |
Computer-Generated Imagery Supervisor | Kirk Shintani |
执行制片 | Patrick Nugent |
制作公司制片 | Luisa Boryczko |
Head of Production | Kim Christensen |
2D Artist | Michael Plescia |
2D Artist | Enid Dalkoff |
Computer-Generated Imagery Artist | Aaron Baker |
Computer-Generated Imagery Artist | Mike Bettinardi |
Computer-Generated Imagery Artist | Michael Cardenas |
Computer-Generated Imagery Artist | Jon Belcome |
Computer-Generated Imagery Artist | Joe Chiechi |
Colorist | Tommy Hooper |
剪辑师 | Dan Ellis |
Color Assist | Gabe Sanchez |
Color Assist | Chris Riley |
Color Assist | Erik Rojas |
Roto Artist | Cathy Shaw |
Roto Artist | Robert Shaw |
Roto Artist | Tiffany Germann |
音效设计公司 | Factory UK |
音效设计公司 | Phil Bolland |
Head of Production | Lou Allen |
Mix | Lime Studios |
Mixer | Dave Wagg |
Mixer | Adam Primack |
执行制片 | Susie Boyajan |