Gary Paticoff

Gary Paticoff

SVP, Chief Production Officer at RPA
Santa Monica , 美国

概要

Gary started
his career in advertising at Needham Harper and Steers/West in 1979 as the
in-house Assistant Film Editor. Gary’s first production was the 1980 Honda
Civic spot “Goldfish” which demonstrated the increased interior space of the
new model by filling the previous model with water and pumping it into the new
one. Witnessing the car fall through the stage floor convinced him producing
was what he wanted to do. Over the next 32 years along with the evolution of
the agency to RPA Gary rose through the ranks of production to become the
current Executive Producer. His responsibilities include managing the Talent
Affairs group for the licensing of music and celebrity talent, overseeing the
staff and freelance producers, training the assistants and creating content for
all interactive projects. Gary has produced significant award winning work for
every client RPA has had since 1982. 

Positions

SVP, Chief Production Officer
RPA
Gary started his career in advertising at Needham Harper and Steers/West in 1979 as thein-house Assistant Film Editor. Gary’s first production was the 1980 Honda Civic spot “Goldfish” which demonstrated the increased interior space of the new model by filling the previous model with water and pumping it into the new one. Witnessing the car fall through the stage floor convinced him producingwas what he wanted to do. Over the next 32 years along with the evolution of the agency to RPA Gary rose through the ranks of production to become the current Executive Producer. His responsibilities include managing the Talent Affairs group for the licensing of music and celebrity talent, overseeing the staff and freelance producers, training the assistants and creating content for all interactive projects. Gary has produced significant award winning work for every client RPA has had since 1982. 
6993 Rock Van

Rock Van

品牌:
Honda
广告公司:
RPA
11137 Fire Suit

Fire Suit

品牌:
Farmers Insurance
广告公司:
RPA
14018 Matthew's Day Off

Matthew's Day Off

品牌:
Honda
广告公司:
RPA
6253 Grandma

Grandma

品牌:
Honda
广告公司:
RPA
4086 50 States

50 States

品牌:
Honda
广告公司:
RPA
7615 Swatch

Swatch

品牌:
La-Z-Boy
广告公司:
RPA
9566 Characters

Characters

品牌:
Honda
广告公司:
RPA
4165 Big Victory

Big Victory

品牌:
Honda
广告公司:
RPA
3422 Sedan

Sedan

品牌:
Honda
广告公司:
RPA
4718 Better/Sedan

Better/Sedan

品牌:
Honda
广告公司:
RPA
4820 Better/Si Coupe

Better/Si Coupe

品牌:
Honda
广告公司:
RPA
7103 Better/Launch

Better/Launch

品牌:
Honda
广告公司:
RPA
8576 Dog Bites

Dog Bites

品牌:
Farmers Insurance
广告公司:
RPA
6781 Absentminded You

Absentminded You

品牌:
Honda
广告公司:
RPA
执行制片
Head of Production
Head of Production
Head of Production
Head of Production
执行制片
Head of Production
Head of Production
执行制片
Head of Production
执行制片
Cut and Run

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