Dri-Fit - "DriFit - Lily's Story"

Publicis Sapient

Publicis Sapient Boston, 美国

5080

品牌: Dri-Fit
国家: 美国

广告主: First Quality

标题	DriFit - Lily's Story
广告公司	Publicis Sapient
广告战役	Dri-Fit Lilly's Story
广告主	First Quality
品牌	Dri-Fit
首次发布日期	2017 / 10
行业领域	卫生及个人护理产品
剧情简介 (原始语言)	Dri-Fit launched a 360 campaign for its fiber blend ingredient, which is found in Adult incontinence and feminine care products. The campaign video takes an honest approach, rejecting the trope of smiling couples walking on beaches, and instead highlighting what real people already know: whether it's a first period, first child or first incident of incontinence – the biggest changes in life are often the most difficult. Told through the story of a father and daughter growing old together, the campaign's creative content showcases the strength of their relationship by featuring snippets of their biggest life changes, while pointing to how Dri-Fit™ can help to make tough changes Feel More Natural™ The campaign also features a new website, madewithdrifit.com which provides insight into the science behind Dri-Fit technology, as well as paid digital, partner content, radio spots, and PR and social support. Dri-Fit is made by First Quality, a privately held company. Lilly’s Story garnered over 3 million views in the first month since launching on YouTube. The spot was picked up by numerous press outlets and even landed on AdAge’s Viral Video Chart in its first week. The campaign has since gotten 33MM views and 185MM media impressions… and counting.”
媒体类别	Web Film
长度	96 seconds
创意总监	Brian Brown
Associate Creative Director/Art Director	Peter Wagoner
Associate Creative Director Design	Derek Montgomery
文案	Josh Stein
美术指导	Aidan McDermott
美术指导	Jessae Brown
设计师	Christina Bull
设计师	Sam Szerlip
Brand and Digital Strategy Director	Daniela Lobo
Strategist	Annie Goodman
Strategist	Marjorie Figueroa
Strategist	Kathleen Hartnett
客户总监	Liz Papasakelariou
执行制片	Mike Diaz
Agency Editor	Javier Urquiza
导演	Samuel
导演	Gunnar