| 标题 | Fishes |
| 广告公司 | AlmapBBDO |
| 广告战役 | Fishes |
| 广告主 | Veja |
| 品牌 | Veja |
| 首次发布日期 | 2016 |
| 行业领域 | 媒体、出版物及制作 |
| 剧情简介 | Created by AlmapBBDO, “Fishes,”the new institutional campaign for VEJA Magazine (Editora Abril), demonstrates what happens when you go deep in a particular topic. The aim is to position the publicationas a brand that seeks out information wherever it may be, showing its position as a critical vehicle that listens, probes, researches, and investigates indepth, without worrying about whether what it turns up will be pretty or not. VEJA is also looking to get the public’s attention in a creative way, looking to reach out to a younger audience and shape new readers. “Fishes” has versions for TV and digital. The campaign also includes advertisements in Grupo Abril publications, publications on social media and POS material. |
| 媒体类别 | 影视 |
| 长度 | |
| General Creative Director | Luiz Sanches |
| 执行创意总监 | Bruno Prosperi |
| 创意总监 | Gola BJ Nogueira Pernil |
| 创意总监 | André Gola |
| 文案 | Rodrigo Resende |
| 美术指导 | Renato Butori |
| 制作 | Clan VFX |
| 音频 | Cabaret |
| RTVC | Vera Jacinto |
| RTVC | Diego Villas Boas |
| RTVC | Fernando Yamanaka |
| 客户主管 | FernandaAntonelli |
| 客户主管 | Ana Clara Grana |
| 客户主管 | Beatriz Almonacid |
| 客户主管 | Beatriz Sztamfater |
| 客户企划 | Cintia Gonçalves |
| 客户企划 | Sérgio Katz |
| 客户企划 | Denis Camargo |
| 客户企划 | Ana Beatriz Nunes |
| 广告经理 | Walter Longo |
| 广告经理 | Tiago Afonso |
| 广告经理 | Andrea Abelleira |
| 广告经理 | Keila Arciprete |
| 媒介总监 | Cassiano Oliva |
| 媒介总监 | Dener Lages |
| 媒介总监 | Thabata Hidalgo |
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