| 标题 | Generations |
| 广告公司 | AlmapBBDO |
| 广告战役 | Generations |
| 广告主 | Volkswagen |
| 品牌 | Volkswagen |
| 首次发布日期 | 2023 / 8 |
| 行业领域 | 轿车 |
| 剧情简介 | The campaign by AlmapBBDO which used artificial intelligence to reunited Elis Regina, one of the greatest Brazilian singers of all time, with her daughter Maria Rita, a modern-day icon with 8 Grammys to her name, four decades after Elis’s untimely death, has already become a watershed in the history of Volkswagen do Brasil and of Brazilian advertising. Shortly after it went live, it became a Twitter trending topic for over 24 hours. On digital platforms, including the brand’s social media and influencers’ posts, it reached over 50 million organic views. It also ranked 1st in Google Trends searches, 1st in YouTube’s trending videos, and got 99% positive comments on the brand’s social media. The reunion meant that Maria Rita, who lost her mother when she was just four years old, was able to sing a moving duet alongside her mother with the help of technology. In the two-minute film, Maria Rita is at the wheel of the 100% electric version of the Kombi, when a car pulls alongside her on the same highway: it’s Elis, driving the classic Volkswagen model. |
| 媒体类别 | 电视 |
| 长度 | |
| Agency | AlmapBBDO |
| 广告经理 | Livia Kinoshita |
| 广告经理 | Cristiano Mineiro |
| 广告经理 | Arthur Rocha |
| 客户企划 | Sérgio Katz |
| 客户企划 | Bruno Ortiz Machado |
| 客户企划 | Júlia Albero |
| 客户企划 | Lavieri Junior |
| Media (Agency side) | Rafaela Alves |
| Media (Agency side) | Luana Gallizzi |
| Media (Agency side) | Everton Maciel |
| Content | Cristiana Uehara |
| Content | Hannamy Layla |
| 制作公司 | Boiler Filmes |
| 导演 | Dulcídio Caldeira |
| 执行制片 | Juliana Martellotta |
| 客户主管 | Jonas Monte |
| 客户主管 | Jess Thomaz |
| DP | Juliano Lopes |
| Post | Rafael Barão |
| 制作 | Rafael Barão |
| Colorist | Acauan Pastore |
| Post | Equipe Raw Áudio |
| 制作 | Equipe Raw Áudio |
| Coordinator | Robério Barbosa |
| President/CEO | Filipe Bartholomeu |
| 首席创意官 | Luiz Sanches |
| 执行创意总监 | Rodrigo Almeida |
| 执行创意总监 | Rafael Gil |
| 执行创意总监 | Iron Brito |
| 执行创意总监 | Felipe Cirino |
| 创意团队 | Francis Allan |
| 创意团队 | Gustavo Tasselli |
| AV Producer | Diego Villas Bôas |
| AV Producer | Vera Jacinto |
| AV Producer | Murillo Moretti |
| Communications | Christiano Bock |
| Communications | Mariana Nanes |
| Communications | Stephanie Gasparini |
| Communications | Juliana Stern |
| Communications | Fernanda Waniarka |
| Communications | Bruna Nascimento |
| B.I. | Diego Rodrigues |
| B.I. | Guilherme von Brewer |
| B.I. | Amanda Rosa |
| B.I. | Sara Ribeiro |
| B.I. | Matheus Rodrigues |
| B.I. | Victor Castilho |
| Chief Creative Technology Officer | Lilian Cavallini |
| Project Leader | Sabrina Ramiles |
| Project Assist | Vinicyus Maciel |
| UX Director | Paulo Savela |
| SEO Expert | Mayk Sousa |
| Graphics | José Roberto |
| Head of Client Services/Production | Larissa Perrotta |
| Production lead | Juliana Sigolo |
| Coordination | Bruna Fernandes |
| Coordination | Cintia Varella |
| Coordination | Marina Rohnik |
| Second Unit Director | Rafael Martineli |
| 美术指导 | Martin Garcia |
| Production Coordination | Roberto Bellezia |
| Production Coordination | Magali Heinze |
| Wardrobe | Giovanna Moretto |
| Casting | Cintia Cappellano |
| 演员/名人 | Maria Rita |
| Agent | Alexandre Rodrigues Rosa |
| Agent | Verônica Falcão Rodrigues Braga |
| 执行制片 | Mariana Da Annunciação Dos Reis |
| Hair and Makeup | Ricardo Dos Anjos |
| Wardrobe / Stylist | Heleno Manoel |
| 剪辑师 | Ricardo Quintela |
| Assistant Editor | Fabio José Bento |
| Post | Renata Dalbem |
| Post | José Neto |
| Music Production Manager | Fernando Forni |
| Music Production Manager | Ricardo Pinda |
| Music Production Manager | Rogerinho Pereira |
| Music Director | Hilton Raw |
| Sound Design and Mix | Enrico Maccio |
| Sound Design and Mix | Philip Braunstein |
| Communications | Carol Peternelli |
| 画外音 | Maria Rita |
| Studio | RJ Cia do Técnicos |
| Sound Engineer | Flavio Senna |
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