标题 | Bathsculinity |
广告公司 | 72andSunny |
广告战役 | Bathsculinity |
广告主 | Unilever |
品牌 | Axe |
首次发布日期 | 2019 / 4 |
行业领域 | 卫生及个人护理产品 |
剧情简介 | The US campaign launched with a series of 15-second films starring actor and comedian Lil’ Rel Howery who introduces the concept of Bathsculinity, an attitude for the modern man who is confident being himself – and happy with it – inside and outside of the tub. |
哲学 | In the bathroom, guys are confident being themselves. At a time when young men are constantly living up to outdated expectations of what it means to be a man, AXE wants to inspire young men to be whoever they want to be – and to have fun doing it. In the films, Lil’ Rel Howery delivers the message direct from the tub, whilst a range of additional influencers also explore their very own ‘Bathsculine’ side in a series of social content. |
媒体类别 | 互动 |
长度 | |
AXE Vice President | Rik Strubel |
AXE Brand Director | Caroline Gregory |
AXE Brand Manager | Chiara Grillo |
Creative Agency | 72andSunny |
Director | Jeff Tomsic |
制作公司 | Go Films |
音效设计公司 | Ambassadors and Stainless Sound |