Rik Strubel
Chief Marketing Officer (CMO) at Henkel AG & Co.
London, 英国
标题Bathsculinity
广告公司
广告战役 Bathsculinity
广告主 Unilever
品牌 Axe
首次发布日期 2019 / 4
行业领域 卫生及个人护理产品
剧情简介 The US campaign launched with a series of 15-second films starring actor and comedian Lil’ Rel Howery who introduces the concept of Bathsculinity, an attitude for the modern man who is confident being himself – and happy with it – inside and outside of the tub.
哲学 In the bathroom, guys are confident being themselves. At a time when young men are constantly living up to outdated expectations of what it means to be a man, AXE wants to inspire young men to be whoever they want to be – and to have fun doing it. In the films, Lil’ Rel Howery delivers the message direct from the tub, whilst a range of additional influencers also explore their very own ‘Bathsculine’ side in a series of social content.
媒体类别 互动
长度
AXE Vice President
AXE Brand Director
AXE Brand Manager
Creative Agency
Director
制作公司
音效设计公司

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