| 标题 | ADC Takeover |
| 广告公司 | Interone Worldwide |
| 广告战役 | ADC Takeover |
| 广告主 | Interone |
| 品牌 | Interone |
| Posted | 10月 2013 |
| 行业领域 | 商贸展会、活动及节日 |
| 剧情简介 | In 2013 Interone BBDO had a new positioning. Engineering Ideas. Creating involvement. At the same time the agency looked for recruiting creative people. The challenge was to promote the agency in a relevant and creative way so the best creative will want to work at Interone. |
| 哲学 | So we gave users the chance to do it right away! We replace our gold winner on the ADC site with a special banner. Although the banner shows our winner, like any other winner on the site, when the user clicks on it, the banner doesn’t enlarge the picture. It opens a video Chat with one of our ECDs. Than a direct interview is starting immediately. |
| 问题 | The agency just won the German ADC award and It led us to an insight: Often Advertisers that watch an award wining works think to themselves “I wish I was working in this agency”. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Michael Ohanian |
| 执行创意总监 | Jaqcues Pense |
| 执行创意总监 | Thomas Heinz |
| 执行创意总监 | Roy Cohen |
| 文案 | Christian Clawien |
| 文案 | Adzoa Tsekpo |
| 美术指导 | Claudio Burtschenko |
| 美术指导 | Pedro Americo |
| Graphic Designer | Phillipp Simon |
| Programming Manager | Nikolai Bockholt |
| 客户总监 | Maike Wendel |