Costa Coffee - "Made a Little Better"

Wunderman Thompson UK

Wunderman Thompson UK London, 英国

8930

品牌: Costa Coffee
国家: 英国

广告主: Costa Coffee

标题	Made a Little Better
广告公司	Wunderman Thompson UK
广告战役	Made a Little Better
广告主	Costa Coffee
品牌	Costa Coffee
首次发布日期	2023 / 3
行业领域	咖啡，茶，巧克力饮料，早餐饮料
剧情简介	The TV ad follows an unlucky-in-love young woman who is waiting to hear back from her date, following her as she goes about her morning routine, eventually ending up in Costa Coffee, where a friendly barista and a freshly crafted coffee helps her to turn her frown upside-down.
哲学	The integrated campaign, created by Wunderman Thompson UK, part of the WPP Open X team, will showcase ‘Made a Little Better’, a new creative platform for the Nation’s Favourite Coffee Shop. Buying a coffee is often far more meaningful than reaching for your next caffeine hit. It’s an emotional lift with the power to make your day a little better; something increasingly true since the pandemic, as people appreciate the small things that lift their mood. That cup of coffee is more than just a drink, it’s an experience, something that lies at the heart of Costa Coffee. As part of the WPP Open X team, integrated marketing agency Wunderman Thompson UK has created a new creative platform and integrated campaign for Costa Coffee. ‘Made a Little Better’ centres around the insight that ‘everything is made a little better when your coffee is’, allowing Costa Coffee to humorously depict deeply relatable, challenging human moments, and show how a coffee can lift us up, give us a break, a treat, or be used to form a connection. Live throughout March and April across print, radio and video-on-demand; with executions that depict Costa Coffee drinkers battling through muddy dog walks, lengthy school plays, or sleepless nights with both kids in the ‘big bed’, finding resilience through the uplift found in their Costa Coffee cups.
媒体类别	电视
长度	30 seconds
制作公司	Stink Films
剪辑公司	Trim Editing
音效	Factory Studios
执行创意总监	Tom Drew
联合创意总监	Anders Wendel
联合创意总监	Elliott Tiney
创意团队	Will Simpson
创意团队	Rowan Hopkins
Head of Art & Design	Guy Sexty
Senior Designer	Darren Rackham
Creative Artworker	Chrissy Carr
Global Client Lead	Sasan Saeidi
Head of Client Leadership	Jim Dyer
Managing Partner	Rafael Freitas
Business Director	Keeley Young
Senior Account Director	Sarah Taraq
Senior Account Director	Amy Mountstephens
Chief Strategy Officer	Sid McGrath
Strategy Director	Oliver Woolf
Senior Strategist	Jonny Park
Programme Director	Divya Chandegra
Creative Services Director	Maxene Edghill
Agency TV Producer	Javré Dow
Senior Producer	Kat Perry
Production Assistant	Isabel Chapman
导演	Tom Green
制片	Sara Nouman
后期制作	Black Kite
剪辑师	James Forbes-Robertson
Still photographer	Dan Burn Forti
Retoucher	Morph Retouch