| 标题 | Invaluable Advice (OOH) 2 |
| 广告公司 | Ogilvy UK |
| 广告战役 | Invaluable Advice |
| 广告主 | St. James's Place |
| 品牌 | St. James's Place |
| 首次发布日期 | 2024 / 3 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 剧情简介 | St. James’s Place (SJP), the UK’s largest financial advice company, unveils a new campaign that celebrates the importance of tailored one-to-one financial advice in life, beginning this weekend on Saturday evening, March 16. ‘Invaluable Advice’ by Ogilvy UK is SJP’s first ever national brand marketing campaign. The touching creative is inspired by real client stories and follows Joe and Hannah on a single father’s life journey bringing up his daughter and the crucial and positive role played by his financial adviser Zara. Led by creative agency Ogilvy UK, a WPP collaboration with media agency Mindshare and brand transformation agency Landor, the brief was to instil pride and confidence in the value of advice for UK consumers. Ogilvy UK’s behavioural science division, the largest in the world, has collaborated in the development of the strategy and creative. |
| 媒体类别 | 户外广告 |
| Offline Editing | The Assembly Rooms |
| Creative Agency | Nick Ogilvy |
| 执行创意总监 | Andy Forrest |
| 执行创意总监 | Nicola Wood |
| 执行创意总监 | Dave Towers |
| 设计 | Dave Towers |
| Designer | Jones |
| 执行制片 | Sally Miller |
| Assistant Producer | Eva McAlpine |
| Managing Partner | Andrew Brooks |
| Managing Partner | Jennifer Gledhill |
| Head of Strategy | Matthew Waksman |
| 制作公司 | Academy Pictures |
| 导演 | Prayer and Pull Up Frederic Planchon |
| 摄影师 | Peter Funch |
| 摄影指导 | Arnaud Potier |
| 执行制片 | MEDB RIORDAN |
| 制片 | Jessica Wylie |
| Offline Editor | Nik Hindson |
| Grade | Company 3 NY |
| Colour Producer | Kerri Aungle |
| Colorist | Jean |
| Colorist | Jean-Clément Soret |
| Sound Designer | Sam Cross |
| Music Licensing | Black Butter Music Publishing Ltd (administered by BMG-Talpa Netherlands) |
| 媒介公司 | MindShare |
| Client Partner | Sarah Baker |
| Business Director | Sam Dickson |
| Executive Director | Andrew Welch |
| Strategy Director | Daniel Sherrard |
| 执行创意总监 | Jules Chalkley |
| Production lead | Ross Walker |
| Project Director | Paul Owen |
| Offline Post Producer | Daniel Breheny |
| Color EP | Ellora Soret |
| Online Studio | Gramercy Park Studios |
| TVC Producer | Annika Gustavsson |
| Lead Flame Artist | Mark Beardall |
| Advertising | Totem Brand Strategy Inc. |
| Advertising | Landor |
| 创意团队 | Charlie Lea |
| 创意团队 | Annie Wisbey |
| 客户总监 | Jana Kytkova |
| 音乐 | Stephen Rennicks |
| Strategy Director | James Caig |
| 客户主管 | Aaron Matthews |
| Business Director | Amelie Escudier |
| Client Manager | Alice Loveday |
| Executive Strategy Director | Tristan Ramsdale |
| Design Director | Carl Wills |
| Designer | Tai Tran |
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