Liam Murphy
摄影师 at Pernod-Ricard
Dublin, 爱尔兰
标题Protest - PROUD THEN. PROUD NOW. PROUD ALWAYS
广告公司
广告战役 Pride Generations
广告主 Dr. Martens
品牌 Dr. Martens
首次发布日期 2022 / 5
行业领域 鞋类
哲学 PRETTYBIRD Director Jess Kohl has directed a series of short films for Dr. Martens first Pride campaign. First up is an interview between Lady Phyll - co-founder of London Black Pride – and Lucia Blayke, founder of London Trans+ Pride. The Dr. Martens ‘Pride Generation’ series gives a shareable platform to some of the most active voices in the LGBTQIA+ community. Protest has always been at the heart of Dr. Martens and Pride. Originally founded as a march to commemorate the 1969 Stonewall Riots, Pride has grown into a series of worldwide events for the LGBTQIA+ community: essential in the fight for equal rights, a place to be seen and respected, a global symbol of unity. The first short film from the Dr. Martens ‘Pride Generations’ series features Lady Phyll, the co-founder of London Black Pride, in conversation with Lucia Blayke, the founder of London Trans+ Pride. They set up their own events as an act of protest against the mainstream Pride march. Below they discuss what drove them to go against the grain, their inspirations and hopes. Dr. Martens is a brand that has been worn by activists, activists and artists since the Stonewall Riots. Generations of rebels have used Dr. Martens for a variety of reasons, from its timeless aesthetics, to its value range for the queer world or as an initiation rite. Even today, the brand continues to be a symbol of rebellion and defiance. Not just a pair of shoes, but part of queer culture, identity and history. After the first episode of the 'Pride Generations' series, featuring Lady Phyll and Lucia Blayke talking about their activism, personal background and history of their organisations, a second episode will air in June featuring Kia (artist and former mother of House of LaBaija) and Lee Soulja (founder and father of House of Soulja). They will tell the story of the ballroom scene, but without forgetting those who are no longer there today. For Dr. Martens, Pride is much more than a calendar-driven event. Gender identity and sexual orientation are to be celebrated every single day, it would be disrespectful to think otherwise. That is why the brand is committed to supporting the LGBTQIA+ community through donations to associations and charities around the world, so that they can support them in their vital work of protecting and assisting the community. This year Dr. Martens is donating over £200,000 to support LGBTQIA+ charities such as Akt in the UK, ReBit in Japan, Refuge LGBT in Italy and many more.
媒体类别 互动
长度
市场 美国
音效设计公司
制作公司
执行制片
Head of Production
制片
导演
Production Assistant
摄影指导
摄影师
Focus Puller
Clapper Loader
Sound Recordist
Gaffer
Spark
Wardrobe / Stylist
Hair and Makeup
剪辑师
剪辑公司
Colorist
后期制作
Runner
Runner
Public Relations
音效设计公司
Sound Composition
广告经理
广告经理
广告经理
Narration
Casting
Production Service Company
执行制片
执行创意总监
Creative Producer
Line Producer
Production Coordinator
摄影指导
摄影师
1st AC
2nd AC/ Media Manager
Gaffer
Key Grip
BBE
Swing
Sound Technician
Production Assistant
Production Assistant
Production Assistant
Assistant Photography
Wardrobe / Stylist
Stylist Assistant
Hair Stylist
Make-Up Artist
剪辑师

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