| 标题 | Duel |
| 广告公司 | Pereira O'Dell |
| 广告战役 | Never Run Out of Contacts |
| 广告主 | 1-800-CONTACTS |
| 品牌 | 1-800-CONTACTS |
| 首次发布日期 | 2016 / 1 |
| 行业领域 | 杂货店、专卖店 |
| 广告口号 | Never run out of contacts. |
| 剧情简介 | Pereria & O'Dell has launched a new campaign for 1-800-CONTACTS that focus on the retailer's mobile app. The work is an extension of the “Never run out of contacts” platform which first launched in Dec 2014. Four :15 spots (Duel, Moses, Astronaut, Simple Life) emphasize the short-cuts available within the 1-800-CONTACTS mobile app. For instance, you can now place your order with no more than 3-taps of the app or by just snapping a picture of your prescription. A qualitative study by Market Pulse showed that the re-ordering process was the #1 frustration among contact lens wearers and 1-800-CONTACTS aims to bring levity to consumers while focusing on the simplified features of the mobile application. Since the launch of the “Never Run Out of Contacts” campaign new orders have increased nearly 5% with new sales revenue up 11%. The app was downloaded over 600K in 2015 with new site visitors up by 12%. The TV spots will run across major cable networks through April 2016 and supported by radio and social media efforts. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 美国 |
| 更多信息 | http://www.1800contacts.com |
| 音效设计公司 | 740 Sound Design & Mix |
| 集团创意总监 | Jason Apaliski |
| 集团创意总监 | Robert Lambrechts |
| 联合创意总监 | Katie Brinkworth |
| 集团创意总监 | Brett Beaty |
| 文案 | Simon Friedlander |
| Broadcast Producer | Bill Spangler |
| 客户总监 | Ashley Brown |
| 制作公司 | Tool |
| 剪辑公司 | Cut and Run LA |
| 特效 | Ntropic |
| 音乐公司 | Massive Music |
More Work
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- 广告公司:
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Ignite
- 品牌:
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- 广告公司:
- Pereira O'Dell
Astronaut
- 品牌:
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- 广告公司:
- Pereira O'Dell
Moses
- 品牌:
- 1-800-CONTACTS
- 广告公司:
- Pereira O'Dell
Nun Outfit (15 sec)
- 品牌:
- 1-800 CONTACTS
- 广告公司:
- Pereira O'Dell