| 标题 | Shoppable Armpits |
| 广告公司 | VML (formerly WT) |
| 广告战役 | Shoppable Armpits |
| 广告主 | Unilever |
| 品牌 | Degree |
| Posted | 8月 2023 |
| 行业领域 | 体香剂 |
| 剧情简介 | Sweat season is here. Let's open our new Degree stores where people need us most—armpits. Degree was the first big U.S. deodorant brand to open a social e-commerce store. We did it in such an unexpected way that demanded attention, spiked social engagement, and drove massive foot traffic to our new e-commerce store. We needed people to not only notice but visit our store to browse our portfolio of products. Leveraging the very place people need us, we were the first to call armpits across Instagram the official place to find Degree Deodorant. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Global Chief Creative Officer | Bas Korsten |
| Global Chief Creative Officer | Daniel Bonner |
| Chief Executive Officer (CEO) | Victoria Cole |
| Regional Chief Creative Officer | Sebastian Tarazaga |
| Regional Chief Creative Officer | Dany Minaker |
| 首席创意官 | Natalia Benincasa |
| General Creative Director | Rafael Quijano |
| General Creative Director | Daro Gonzalez |
| 创意总监 | Leandro Bertoia |
| 创意总监 | Pedro Botello |
| Creative Operations Lead | Delfina Scalise |
| 文案 | Jeremías Buchelli |
| 文案 | Johanna Medina |
| 美术指导 | Antonella Frangi |
| 美术指导 | Pamela Marquez |
| 美术指导 | Andrés Fernandez Bonaudi |
| Head of Art | Fernando Rossini |
| 设计师 | Romina Postoviro |
| 设计师 | Noelia Pato |
| Integrated Production Leader | Josefina Espil |
| Animator / Editor | Lucía Spratt |
| Animator / Editor | Leandro Ramirez |
| 执行制片 | Matías Pisani |
| Director/Executive Producer | Guido Cassini |
| 摄影指导 | Lucas Dominguez |
| Musician partner and producer | Diego Hensel |
| 执行制片 | Camilo Rojas |
| 音频后期制作 | Jonathan Schvartzman |
| Head of Strategy | Cora Godoy |
| E-commerce Manager | Axel Marinsek |
| Chief Growth Officer | Eliana Kaplan |
| Growth Director | Eudes Jover |
| 客户总监 | Carolina Graziano |
| Business Analyst | Rodrigo Valente |
| 执行创意总监 | Susan Golkin |
| 执行创意总监 | Dominic Al-Samarraie |
| Global Account Director | Sophie Van Geldermalsen |
| Associate Strategy Director | Matt Confer |
| Global Business Lead | Ariel Stern |
| Executive Integrated Producer | Erika Dutton |
More Work
SEE ALLDani
- 品牌:
- Suavitel
- 广告公司:
- VML Mexico
Nest Domes
- 品牌:
- Banana Boat
- 广告公司:
- Wunderman Thompson
Welcome New Vaginas 1
- 品牌:
- LifeFemT
- 广告公司:
- Wunderman Thompson
Welcome New Vaginas
- 品牌:
- LifeFemT
- 广告公司:
- Wunderman Thompson
The Pirate Match
- 品牌:
- DirecTV Go
- 广告公司:
- Mirum
Fanta 'Orange Moon'
- 品牌:
- Fanta
- 广告公司:
- Wunderman Thompson