Banana Boat - "Nest Domes"

Wunderman Thompson

Wunderman Thompson Bogotá, 哥伦比亚

奖项

4948

该广告属于ACT Responsible项目展品

品牌: Banana Boat
国家: 哥伦比亚

广告主: Edgewell Personal Care

标题	Nest Domes
广告公司	Wunderman Thompson
广告战役	Nest Domes
广告主	Edgewell Personal Care
品牌	Banana Boat
首次发布日期	2023 / 4
行业领域	防晒产品
剧情简介	Banana Boat in partnership with The Colombian Sea Turtle Conservation Program (ProCTMM) created an innovative and sustainable solution to protect turtles form the damaging effects of global warming: Nest Domes.These are the first natural domes that regulate sand temperature on the beaches, influencing the conditions in terms of shading and ventilation needed to hatch an even proportion of female and male newborns.Inspired by the organic shape of turtle’s shells and designed with the help of marine biologists, local artisans, designers, and engineers, the Nest Domes were created with materials that make part of the sea turtle’s ecosystem.Nest Domes are a global scale solution with an open-source blueprint that will be made available to everyone, with the hope that they will be created and installed on beaches globally.
哲学	According to experts, in the last four years, 99 per cent of sea turtles have been born female. The sand's warmth influences their sex during the incubation phase: research shows that if a turtle's eggs incubate below 27.7°C the turtle hatchlings will be male. If the eggs incubate above 31°C the hatchlings will be female. This of course means that the hotter the sand, there’s more probability of female newborns – and so the concern for sea turtles’ eventual disappearance grows. Wunderman Thompson Colombia and Banana Boat, in partnership with The Colombian Sea Turtle Conservation Program (ProCTMM), have come up with an innovative and sustainable solution: Nest Domes. Inspired by the organic shape of turtle’s shells and made with natural materials, the Nest Domes are Domes that regulate sand temperature on the beaches, influencing the proper conditions in terms of shading and ventilation needed to hatch a better proportion of female and male newborns. Designed with the help of Marine Biologists, local artisans, designers, and engineers, the Nest Domes were created with Caribbean wood from Santa Marta (Col.), that make up part of the sea turtle’s ecosystem. Light wood which helps to reflect the sunrays, Internal layers are made of cork, a material that is 100% bio-degradable and importantly, a natural coolant, while the outer layer is covered with flaxseed oil to prevent humidity when it rains. The design has handcrafted windows especially created to guarantee the proper circulation of wind, pushing the hot air, out of the dome.
媒体类别	Integrated Media/360 Activation
长度	114 seconds
广告经理	Gabriel Suárez
广告经理	Nicolás Cuberos
Global Chief Creative Officer	Bas Korsten
Global Chief Creative Officer	Daniel Bonner
Regional Chief Creative Officer	Daniel Minaker
Regional Chief Creative Officer	Sebastian Tarazaga
Chief Executive Officer (CEO)	Julián Mercado
首席创意官	Daniel Payan
执行创意总监	Sergio Tenjo
执行创意总监	Pipe Ruis Pineda
创意总监	Diego Peña Barrera
创意团队	Juan Sebastián Rodríguez
创意团队	Patricio Vargas
Head of Art	Daniel Matamoros
文案	Camila Escobar
客户主管	Sara Giraldo
Motion Graphics Designer	Nicolás Arévalo
Senior Editor	Leonardo Vargas
制作公司	Oriental Films
导演	Jean Michel Cerf
摄影指导	Joaquin Papich
执行制片	Mathias Esmoris
Music / Sound Design	DC Audio
Music / Sound Design	Diego Cáceres
Industrial & 3D Design	Andrés Moreno