| 标题 | Odell Beckham Jr. in Runnin' on a Cold Brew |
| 广告公司 | Publicis Sapient |
| 广告战役 | The Art of the Craft |
| 广告主 | Dunkin’ Brands International |
| 品牌 | Dunkin' Donuts |
| 首次发布日期 | 2016 / 9 |
| 行业领域 | 餐馆与快餐 |
| 剧情简介 | Dunkin’ Donuts Cold Brew Coffee is craft brewed to be ultra smooth and full bodied. Odell Beckham Jr., like Cold Brew, also brings a sense of craft to everything he does. So in this case, he helped Dunkin’ get the word out about their new Cold Brew Coffee in New York City by crafting their campaign. In his Art of the Craft campaign, Odell, with Producer KOVAS, records a song called Runnin’ on a Cold Brew. There is also a “making of” video, the Art of the Craft documentary, that offers a glimpse of how it all came together, and provides a side of Odell fans don’t typically get to see. |
| 媒体类别 | 互动 |
| 长度 | |
| 执行创意总监 | Barry Fiske |
| 创意总监 | Pete Tschudy |
| 创意总监 | Larry Mintz |
| 设计师 | Meredith Mendosa |
| 执行制片 | Jeff Beckerman |
| 制作公司制片 | Allie Clearly |
| 剪辑师 | Dustin Devlin |
| 客户总监 | Amy Snelling |
| 客户总监 | Jen Pinto |
| 客户主管 | Max Ebb |
| 项目经理 | Allie Lysak |
| 制作公司 | We Fly Coach |
| 导演 | Chris VanArtsdalen |
| 音乐制作人 | Kovas |
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