标题 | Mansion |
广告公司 | Leo Burnett |
广告战役 | The Big Mac |
广告主 | McDonald's |
品牌 | McDonald's |
首次发布日期 | 2014 / 2 |
行业领域 | 餐馆与快餐 |
剧情简介 | In the ads we see normally slick professionals, a high-end estate agent and a lawyer, absent-mindedly mention the ingredients of a Big Mac in situations where you would expect them to be the picture of professionalism. They don’t even notice they’re doing it. But those around them, and our viewers certainly do. It is then that we reveal that they have been distracted by posters and adverts depicting the Big Mac, in all its glory. The effect it has on our characters is summed up in the campaign endline: The Big Mac. See One. Want One. |
媒体类别 | 电视 |
长度 | |
制作公司 | Sonny London |
剪辑公司 | Marshall Street Editors |
特效 | MPC LDN |
音频后期制作 | Jungle Studios |
广告经理 | Alistair Macrow |
广告经理 | Steven Hill |
文案 | Matt Lee |
美术指导 | Peter Heyes |
创意总监 | Adam Tucker |
执行创意总监 | Justin Tindall |
广告公司制片 | David White |
媒介公司 | OMD |
媒介企划 | Kathryn Armstrong |
媒介企划 | Grace Cowey |
导演 | Fredrik Bond |
摄像师 | Tim Maurice-Jones |
制作公司制片 | Sara Cummins |
剪辑师 | Tim Thornton Allen |
特效 | Dionne Archibald |
音效 | Owen Griffiths |