Fernando Ribeiro

Fernando Ribeiro

Head of Strategy at GUT
São Paulo, 巴西
2945 Flip the Flex

Flip the Flex

品牌:
Mercado Livre
广告公司:
Gut
3396 Nneka Ogwumike

Nneka Ogwumike

品牌:
Michelob Ultra
广告公司:
GUT
3495 Brooks Koepka

Brooks Koepka

品牌:
Michelob Ultra
广告公司:
GUT
4003 Anthony Davis

Anthony Davis

品牌:
Michelob Ultra
广告公司:
GUT
3980 Alex Morgan

Alex Morgan

品牌:
Michelob Ultra
广告公司:
GUT
4144 Rainless Projet

Rainless Projet

品牌:
Skol
广告公司:
Gut

Positions

Strategy Director
BBH
London, 英国
September 2015 - Present (8年8个月)
Lead strategist on UBER UK pitch win and integrated account, and UBER UK/EMEA brand positioning - "Where To?" strategy; Dulux and KFC UK integrated account; and Surf global account. Head of BBH Labs.
44324 Supermarket vs Uber

Supermarket vs Uber

品牌:
Uber
广告公司:
BBH
30863 Effortless Night

Effortless Night

品牌:
Uber
广告公司:
BBH
11811 KFC IT’S F-N GOOD

KFC IT’S F-N GOOD

品牌:
KFC
广告公司:
BBH
12132 Bed Of Chicken

Bed Of Chicken

品牌:
KFC
广告公司:
BBH
11258  Fillet Wont Fill It

Fillet Wont Fill It

品牌:
KFC
广告公司:
BBH
Head of Planning
DAVID The Agency
Miami, 美国
January 2014 - July 2015 (1年6个月)
Creative Strategy Lecturer
Rio de Janeiro, 巴西
June 2013 - July 2015 (2年1个月)
Lead lecturer on Creative Strategy in the ESPM's Planning Programme (biggest Marketing school in Brazil).
Planning Director
São Paulo, 巴西
November 2012 - 2014 (1年2个月)
Lead strategist through the line on the local accounts of Burger King, SONY, Staples, Faber-Castell and Powerade.
Planning Manager
São Paulo, 巴西
January 2012 - November 2012 (10个月)

Lead strategist on TIM (Telecom) and Coca-Cola Brazil.

Education

"How To Become An Independent Curator"​ - Art History, Criticism and Conservation

2017 (1年)
Analyse the Art landscape in the UK and around the world; - Articulate deep opinion pieces on Contemporary Art; - Visit exhibitions and talk to experienced curators based in London; - Develop Art exhibition concepts; - Make an exhibition from concept to production. This course is providing me with an essential tool kit with which to become an independent curator. It has a track record for launching careers and educational paths in this field. The course is designed to help people think critically about the role of the curator and for students to identify and establish their own curatorial approach.

Bachelor's degree Social Communications

2004 - 2010 (6年)

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