KFC - "KFC IT’S F-N GOOD"

BBH

BBH London, 英国

11700

品牌: KFC
国家: 英国

广告主: KFC

标题	KFC IT’S F-N GOOD
广告公司	BBH
广告战役	Finger Lickin' Good
广告主	KFC
品牌	KFC
首次发布日期	2016 / 10
行业领域	餐馆与快餐
剧情简介	Created by BBH London and inspired by KFC’s American heritage, the new work delivers a fresh, bold and modern feel for the brand. It aims to relaunch the brand’s most distinctive brand assets with a bang, creating consistency across all media and cut-through from competitors. As part of the new campaign, KFC has released a provocative 96 sheet with the headline ‘It’s finger lickin’ good’, bringing a whole new edge to the brand’s iconic ‘finger lickin’ good’ tagline. The ad will be shown in selected outdoor locations across the UK, and has already caused controversy. The Out Of Home campaign launches across a wide range of outdoor formats, including 96 sheets and train station screens, and will be further rolled out across KFC’s social and digital channels. The campaign launches this week in conjunction with a new burger, the Original Recipe Stacker, a big-eat that combines classic Original Recipe fillets with a new ‘baconnaise’ sauce. The burger is the first to be shot in the new photographic style, where products appear on white backdrops with clean, bold shadows and messy, indulgent food styling. The campaign also includes typography-led executions, and uses new fonts, graphic iconography and a Colonel stamp of quality. All communications are also characterised by the witty tone of voice.
媒体类别	平面
Marketing Director	Monica Pool
Brand Manager	Jack Foley
创意团队	Hamish Pinnell
创意团队	Martha Riley
创意总监	Hamish Pinnell
Strategist	Lucian Trestler
Strategy Director	Fernando Ribeiro
Strategic Business Lead	Becky Russell
Strategic Business Lead	Leo Sloley
客户经理	Katharine Gritten
客户经理	Jamie Kisilevsky
Print Producer	Katie Callaghan
Print Producer	Lauren Daniels
Print Producer	Simon Taylor
摄影师	Dan Matthews
制作公司制片	Dawn Kershaw
设计师	Christian Tunstall
设计师	Niek Van Den Wingerden