| 标题 | Those That Follow |
| 广告公司 | TBWA\ Media Arts Lab |
| 广告战役 | Shot on iPhone 13 Pro |
| 广告主 | Apple |
| 品牌 | Iphone 13 Pro |
| 首次发布日期 | 2022 |
| 行业领域 | 手机与寻呼机 |
| 剧情简介 | Shot on iPhone, 'Those that Follow’ is a hallucinatory tale of karmic revenge, rooted in Thailand’s belief of ‘Phi Ta Khon’ or ghosts following people. The story follows two teens on the run after a robbery goes wrong. They attempt to lay low at the local ghost mask festival, stealing an ancient ghost mask to blend in. But the mask wields a dark, karmic power and unleashes its curse onto the two friends. Reckless Bas becomes increasingly paranoid, while guilty Thum starts to hallucinate, torn between following his friend and his own morals. As the hallucinations escalate and bleed into reality, things come to a head between the two friends, until finally, Bas disappears. Feeling remorse, Thum floats the mask downriver to let go of his wrongdoings. As the mask floats down the river, a silent scream can be heard. It’s Bas, trapped behind the mask, punished for his greed |
| 哲学 | The film is set in northeastern Thailand, during the town’s annual ‘Phi Ta Khon’ festival, where locals believe that once a year, spirits are free to roam amongst us. Festival-goers wear handmade ghost masks, believed to serve as portals for the spirits. At the end of the festival, the masks must be floated down the river to let go of evil trapped within. The film is rich with symbols and meaning based on true local beliefs. The mask is a symbol of karmic punishment, playing into the original meaning of the festival name, ‘Phi Ta Khon’, which means ‘ghosts following people’. |
| 媒体类别 | Branded Content |
| 长度 | |
| Regional Executive Creative Director | Russ Tucker |
| 制作公司 | Hub Ho Hin Bangkok |
| 创意总监 | Pimwadee Lai |
| 联合创意总监 | Zac Ong |
| 文案 | Sarina Pornnimit |
| 文案 | Nucci Lertwongweerachai |
| 美术指导 | Worapol Traitonwong |
| 美术指导 | Shafik Basir |
| Regional Executive Creative Director | Kenny Blumenschein |
| Managing Director | Michaela Futcher |
| Business Director | Allison Tang |
| 客户经理 | Uttara Malhotra |
| 客户经理 | Kyle Koh |
| Planning Director | Charinee Chairasmisak |
| 执行制片 | Angie Wong |
| Associate Producer | Maya Astrida |
| Senior Print Producer | Becky Ooi |
| Associate Business Affairs Director | Katie Wakefield |
| Associate Business Affairs Manager | Chayada Dabbaransi |
| Regional Business Affairs Manager | Shazila Ghazi |
| Localization Senior Account Manager | Kannaphat Chatcharoensuk |
| Localization Account Manager | Phattarada Chantarangkul |
| Localization Account Executive | Parichat Prathumthong |
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