| 标题 | User Generated Action Scenes |
| 广告公司 | BBDO Bangkok |
| 广告战役 | User Generated Action Scenes |
| 广告主 | NETFLIX |
| 品牌 | The Gray Man |
| Posted | 11月 2022 |
| 行业领域 | 媒体、出版物及制作 |
| 剧情简介 | To gain users back, Netflix hijacked the platform of short-form video platform like TikTok and create an experience that they can relate to. The best action scenes from the latest action-packed blockbuster Netflix original blockbuster, The Gray man, were selected and turned into short-form videos and released them on TikTok.Users were then invited to use features like duet and stitch to create their very own action scenes called User Generated Action Scenes. Users will get a chance to fight head-to-head with a Hollywood A list star, Ryan Gosling. The action from the film was showcased in formats that they are familiar with and once they experience how action packed the film is, they were eager to watch the full film on Netflix. A compilation video of the best user generated action scenes from TikTok was also made to invite users outside TikTok to watch the film on Netflix. |
| 媒体类别 | 社交媒体 |
| Chief Executive Officer (CEO) | Somkiat Larptanunchaiwong |
| 首席创意官 | Thasorn Boonyanate |
| 执行创意总监 | Thasorn Boonyanate |
| 创意总监 | Rook Floro |
| 文案 | Greepol Boonsrangsom |
| 美术指导 | Narakorn Puechngen |
| Executive Assistant | Mintra Sukitpaneenit |
| 客户主管 | Pornchanok Wuttitanakorn |
| 客户总监 | Mira Komolwanich |
| Group Business Director | Taksina Vasaruchapong |
| 后期制作 | Hybrid Studios |
| 剪辑师 | Sarawut Kaweethammawong |
| Flame Artist | Thongwut Phomkaew |
| 后期制作 | Twatchai Jaisue |
| 音效设计公司 | SOS Sound of Studio |
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