| 标题 | The Experimental |
| Brief | Information which was presented in research that was published by the Korean Society of Toxicology has shown E-cigarette toxicity affects brain cognitive memory functions and inflammatory responses in mice.The Thai Health Promotion Foundation used the findings of this study to make a point and to convey facts from the other viewpoint through this 3D animation, where the effects of nicotine on the brain after the use of e-cigarettes are demonstrated. The plot centers on Sunny, a lab rat who smokes e-cigarettes daily, and ‘Baifern’ his girlfriend who was waiting at home, questioning his e-cigarette smoke-related symptoms.Thai Health Promotion, along with its foundation and network partners, chose to include real research trial data in this e-cigarette ad so that the target audience, particularly teens, would have all the facts before deciding to start smoking. |
| 广告公司 |
BBDO Bangkok
|
| 广告战役 |
The e-cigarette prevention campaign
|
| 广告主 |
Thai Health Promotion Foundation
|
| 品牌 |
Thai Health Promotion
|
| 首次发布日期 |
2022 / 9
|
| 行业领域 | 机构/公益组织/非盈利组织
|
| 剧情简介 | Information which was presented in research that was published by the Korean Society of Toxicology has shown E-cigarette toxicity affects brain cognitive memory functions and inflammatory responses in mice.The Thai Health Promotion Foundation used the findings of this study to make a point and to convey facts from the other viewpoint through this 3D animation, where the effects of nicotine on the brain after the use of e-cigarettes are demonstrated. The plot centers on Sunny, a lab rat who smokes e-cigarettes daily, and ‘Baifern’ his girlfriend who was waiting at home, questioning his e-cigarette smoke-related symptoms.Thai Health Promotion, along with its foundation and network partners, chose to include real research trial data in this e-cigarette ad so that the target audience, particularly teens, would have all the facts before deciding to start smoking. |
| 媒体类别 |
影视
|
| 首席创意官 |
Thasorn Boonyanate
|
| 创意总监 |
Thasorn Boonyanate
|
| 联合创意总监 |
Annop Khunwong
|
| 文案 |
Panupong Nakju
|
| 美术指导 |
Nattnaree Kheaw-im
|
| Executive Assistant |
Mintra Sukitpaneenit
|
| 客户主管 |
Pornchanok Wuttitanakorn
|
| Group Business Director |
Taksina Vasaruchapong
|
| 客户总监 |
Mira Komolwanich
|
| 广告公司制片 |
Toungrak Jiravatanarungsri
|
| 制作公司 |
Mum Films
|
| 导演 |
Suthon Petchsuwan
|
| 执行制片 |
Pattarajitr Trakarnkate
|
| 制片 |
Nara Montrekul na ayudhya
|