|标题||The Resolution Translator|
|广告公司||Wieden + Kennedy Amsterdam|
|广告战役||Best 2016 Ever|
|广告口号||Turn resolutions into reservations|
|哲学|| “Knowing that the New Year is always a time where people set resolutions of all types—with many inherently linked to travel – we wanted to create something to help people uncover the coolest places to visit and help them make their resolutions a success,” says Pepijn Rijvers, Chief Marketing Officer. “At Booking.com, we want to go beyond the ordinary and our Resolution Translator is just one way in which we are leveraging the power of technology to help people experience the world.”|
Visitors to the Resolution Translator, which was created in partnership with StinkDigital, are first prompted to enter their resolution; the tool then immediately serves up a unique translated resolution that combines bettering ones self with travel. The personalized result is then sharable across the users’ social channels and a destination relevant to the revamped resolution is also instantly accessible to inspire the user to commit to their resolution and unlock their 2016 travel greatness.
|问题||Resolutions are boring and predictably headed for failure so this New Year Booking.com is encouraging everyone to make reservations not resolutions, in order to actually live their dreams and make 2016 their Best 2016 Ever. At the heart of the brand’s new campaign is a tool that does just this; the Resolution Translator is a mobile-first interactive service that translates tedious resolutions into affirming travel based goals. Because why would you want to just lose weight, when you can loose weight and then commit to show off your hot new bod in Costa Rica?|
|Soundtrack||Epic Hunger Resolutions|
|Chief Marketing Officer (CMO)||Pepijn Rijvers|
|Head of Brand||Manuel Douchez|
|Brand Communications Director||Andrew Smith|
|Digital Brand Director||Ash Choudhury|
|Senior Brand Comms Manager||Diana Marcela Agudelo Hernandez|
|Senior Digital Brand Manager||Luis Ortiz|
|Brand Specialist||Robert Schreuders|
|Media Planning Director||Anoeska Van Leeuwen|
|Media Specialist||Marie Lootvoet|
|Head of Social Media||Julian Poole|
|Head of Production||Joe Togneri|
|Director of Interactive Production||Kelsie Van Deman|
|Broadcast Producer||Chayenne de Witte|
|Interactive producer||Matthew Ravenhall|
|Communications Planner||Josh Chang|
|Business Affairs||Emilie Douque|
|制作公司||Brenninkmeijer & Isaacs|
|摄影指导||Mark de Meijer|
|剪辑公司||Wieden + Kennedy Amsterdam|
|剪辑师||Quentin van den Bossche|
|Sound Designer||Alex Nicholls-Lee|
|Sound Designer||Mirjam Gevers|
|Studio Producer||BEN TOMLIN|
|Flame Lead||Morten Winther|
|Flame Artist||Kyle Obley|
|Flame Assistant||Hugo Rodrigues|
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