Alex Nicholls-Lee
Sound Designer at Wave Amsterdam
Los Angeles, 荷兰
标题The Resolution Translator
广告公司
广告战役 Best 2016 Ever
广告主 Booking.com
品牌 Booking.com
首次发布日期
行业领域 在线旅游和预订服务
广告口号 Turn resolutions into reservations
哲学 “Knowing that the New Year is always a time where people set resolutions of all types—with many inherently linked to travel – we wanted to create something to help people uncover the coolest places to visit and help them make their resolutions a success,” says Pepijn Rijvers, Chief Marketing Officer. “At Booking.com, we want to go beyond the ordinary and our Resolution Translator is just one way in which we are leveraging the power of technology to help people experience the world.”
Visitors to the Resolution Translator, which was created in partnership with StinkDigital, are first prompted to enter their resolution; the tool then immediately serves up a unique translated resolution that combines bettering ones self with travel. The personalized result is then sharable across the users’ social channels and a destination relevant to the revamped resolution is also instantly accessible to inspire the user to commit to their resolution and unlock their 2016 travel greatness. 
问题 Resolutions are boring and predictably headed for failure so this New Year Booking.com is encouraging everyone to make reservations not resolutions, in order to actually live their dreams and make 2016 their Best 2016 Ever. At the heart of the brand’s new campaign is a tool that does just this; the Resolution Translator is a mobile-first interactive service that translates tedious resolutions into affirming travel based goals. Because why would you want to just lose weight, when you can loose weight and then commit to show off your hot new bod in Costa Rica? 
媒体类别 影视
长度
Soundtrack Epic Hunger Resolutions
制作公司
Chief Marketing Officer (CMO)
Head of Brand
Brand Communications Director
Digital Brand Director
Senior Brand Comms Manager
Senior Digital Brand Manager
Brand Specialist
Media Planning Director
媒介企划
Media Specialist
Head of Social Media
执行创意总监
执行创意总监
创意总监
创意总监
美术指导
文案
Head of Production
Director of Interactive Production
Broadcast Producer
Interactive producer
战略企划
Communications Planner
客户总监
客户总监
客户经理
设计师
设计师
项目经理
项目经理
Business Affairs
制作公司
导演
摄影指导
制片
执行制片
剪辑公司
剪辑师
Audiopost
Sound Designer
Sound Designer
Studio Producer
音乐公司
后期制作
Flame Lead
Flame Artist
Flame Assistant
Grading/Online
制片

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