| 标题 | Raj’s Story |
| 广告公司 | Engine UK |
| 广告战役 | Raj’s Story |
| 广告主 | Royal Navy |
| 品牌 | Royal Navy |
| 首次发布日期 | 2021 / 9 |
| 行业领域 | 政府、军队及警察招募 |
| 剧情简介 | The film shows Lt. Raj tying his turban before a parade and reflecting on his childhood. It tells the story of how he drifted away from his Sikh culture as a boy and then, to the disapproval of his family, joined the Royal Navy. In a voiceover, Raj says that the sense of belonging he found in the Royal Navy helped him to rediscover pride in where he came from and claim back his Sikh identity. |
| 哲学 | The Royal Navy is launching a powerful new TV recruitment campaign focussing on the complexities of cultural identity in the UK. The ad, created by agency Engine Creative, called ‘Raj’s Story’, tells the story of Lt. Raj, a serving Naval officer in the Submariner service, and explores his childhood growing up between two cultures in West London. It was runner-up in the Channel 4 diversity competition, which focused on the authentic portrayal of UK BAME cultures. The 60-second film, which runs for two weeks from 6th September on C4 and 4OD, takes a subtle twist on the “Made in the Royal Navy” campaign created by Engine Creative, which shows how the Royal Navy has helped individual recruits become the best version of themselves. The latest execution featuring Raj explores how difficult it can be to understand your own identity growing up as an ethnic minority in the UK, stuck between cultures. But shows that the sense of belonging found in the Royal Navy can help you discover pride in who you are. |
| 媒体类别 | 电视 |
| 长度 | |
| 剪辑公司 | Tenthree |
| 首席创意官 | Billy Faithfull |
| 美术指导 | Hugo Isaacs |
| 文案 | Chris Da Roza |
| Account Management | Ed Norrington |
| Account Management | Chris Moger |
| Account Management | Harriet Lewis |
| Head of Film | Melody Sylvester |
| 广告公司制片 | Bradley Woodus |
| 广告公司制片 | Georgina Moxey |
| Senior Strategist | Rebecca Zhang |
| 制作公司 | Familia |
| 导演 | Sasha Nathwani |
| 制片 | Cambell Beaton |
| 剪辑师 | Steven Dunn |
| 音乐 | Tin Drum Music |
| 音乐作曲家 | Brendan Void |
| 摄影指导 | Hunter Daly |
| Media Planning | Wavemaker UK |
| 媒介购买 | Manning Gottlieb OMD |
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