| 标题 | Shagun Ka Lifafa |
| 广告公司 | McCann Mumbai |
| 广告战役 | SHAGUN KA LIFAFA |
| 广告主 | Ujjivan Small Finance Bank |
| 品牌 | Ujjivan Small Finance Bank |
| Posted | 6月 2022 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 剧情简介 | The initiative aims to give financial independance to women in Tier-II and III Indian cities through a redesigned version of 'Shagun Ka Lifafa' - the traditional gifting envelope presented at weddings. The envelopes were redesigned to become joint bank account opening forms, urging women to be actively involved in financial decisions. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Chief Creative Director | Prasoon Joshi |
| 电影 | Amol Jadhav |
| 文案 | Ashish Chakravarty |
| 文案 | Karthik R |
| 文案 | Prasoon Joshi |
| 文案 | Vineet Mahajan |
| 文案 | Sambit Mohanty |
| 创意总监 | Karthik R |
| 创意总监 | Suresh PV |
| 创意总监 | Vikash Kumar Ravi |
| 执行创意总监 | Rathish Subramaniam |
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