标题 | Keyboard Queen |
广告公司 | BMF |
广告战役 | Find Your Fit |
广告主 | The Athlete's Foot |
品牌 | The Athlete's Foot |
Posted | 7月 2012 |
行业领域 | 运动服装 |
剧情简介 | BMF has created its first brand campaign for The Athlete's Foot (TAF) with the launch of the "Find your Fit" campaign. Through a series of film-style documentaries, shot and directed by acclaimed director Hamish Rothwell from Goodoil, the campaign highlights the different ways people have found their fit. The campaign is a new direction for the brand and aims to create a stronger emotional connection with consumers. |
媒体类别 | 电视 |
制作公司 | Good Oil |
Agency Contribution | BMF |
导演 | Hamish Rothwell |
执行创意总监 | Carlos Alija |
执行创意总监 | Laura Sampedro |
创意团队 | Michael Graziano |
创意团队 | Daniel Staudinger |
创意团队 | Carlo Mazzarella |
创意团队 | James Pash |
创意团队 | Andie Graham |
创意团队 | Trent Hendrick |
制片 | Chana McLallen |
摄影指导 | Crighton Bone |
客户总监 | Brad Smith |
客户总监 | Alison Primmer |