概要
As SVP, Director of Media Planning, Integration and Analytics, Jim Helberg oversees
all strategic media planning. In addition, Jim is integrally involved in cross-platform program development as well as leading our Media Research team in exploring, creating and refining our analytic offerings, based on individual client needs.
Early in his career, Helberg worked for RPA on the Honda account, shortly after the agency became independent in 1986.
Helberg has worked across multiple categories, such as automotive, packaged goods, airlines, fast food and financial services. He was most recently EVP, Product Marketing and Analytics for Autobytel. Previously, he held key positions, including Media Director at FCB, Grey and Saatchi in Southern California. His experience also includes overseeing all media activity at OMD and PHD on Nissan and then Chrysler, both in L.A. and Detroit.
Beyond his agency background, Helberg also has served as Group Vice President, Corporate Sales and Marketing at Time Inc., working across all divisions of Time Warner.
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Positions
EVP, Chief Media Officer
Early in his career, Helberg worked for RPA on the Honda account, shortly after the agency became independent in 1986.
Helberg has worked across multiple categories, such as automotive, packaged goods, airlines, fast food and financial services. He was most recently EVP, Product Marketing and Analytics for Autobytel. Previously, he held key positions, including Media Director at FCB, Grey and Saatchi in Southern California. His experience also includes overseeing all media activity at OMD and PHD on Nissan and then Chrysler, both in L.A. and Detroit.
Beyond his agency background, Helberg also has served as Group Vice President, Corporate Sales and Marketing at Time Inc., working across all divisions of Time Warner.