标题 | Regret Nothing.- About the grandeur in failure |
标题 (原始语言) | Bereue nichts. Von der Größe im Scheitern (Englisch) |
Brief | A boy cycles up a hill, keen to greet his father who is working on a major construction project. As the boy approaches, the man gives a mighty thump of the hammer and the entire building collapses. The boy is distraught until he sees that his father finds the while thing hilarious. Projects don't always go smoothly. Accept the glory of defeat and start again from scratch. |
广告公司 | HeimatTBWA\ |
广告战役 | Regret Nothing |
广告主 | Hornbach. Bau- & Gartenmärkte |
品牌 | Hornbach |
首次发布日期 | 2017 / 3 |
行业领域 | 杂货店、专卖店 |
剧情简介 | Every project has its pitfalls and its challenges. It was time to shatter the image of the notorious hero, yet still have this character emerge victoriously from the rubble of his endeavors. Giving something a go, having the courage to try, and everything that goes along with it -- including the possibility of defeat: In our culture, defeat is almost sneered at and is not really considered an option. |
媒体类别 | 电视 |
长度 | |
导演 | Andreas Nilsson |
制作公司 | Czar.de |
音乐 | Andy Hull |
音乐 | Robert McDowell |
执行创意总监 | Guido Heffels |
创意总监 | Marlon Fischer |
创意总监 | Felix Pfannmüller |
美术指导 | Lukas Kölling |
广告公司制片 | Kerstin Heffels |
摄影 | The Wade Brothers |