| 标题 | Mermaid |
| 广告公司 | LOLA MullenLowe |
| 广告战役 | Mermaid |
| 广告主 | Bayer Hispania |
| 品牌 | Gyno-Canesbalance |
| 首次发布日期 | 2023 / 4 |
| 行业领域 | 妇女保健 |
| 哲学 | A modern-day mermaid becomes the protagonist of the new campaign by LOLA MullenLowe and Gyno-Canesbalance, to tell us that "not all women are made to smell like fish down there, and you don't have to". Gyno-Canesbalance is the leading brand in women's intimate health and its proposal is to free women from discomfort and embarrassment about vaginal problems. LOLA MullenLowe says: "Consumers have the right to clear and straightforward information that allows them to detect the symptoms of vaginal flora imbalance and treat them with effective products. With Gyno-Canesbalance we work precisely on communicate the most noticeable symptom - a smell that is popularly identified as fishy - eliminating any reason for complacency". LOLA MullenLowe claims with this campaign a direct, uninhibited, and funny communication for vaginal care. The campaign has been launched in Portugal and will soon be launched in Europe in countries such as Spain, Belgium, Netherlands, and others |
| 媒体类别 | 互动 |
| 长度 | |
| 广告经理 | Carme Sala |
| 广告经理 | Silvia Pellicer |
| 广告经理 | Rosa María Majo |
| 执行创意总监 | Tomás Ostiglia |
| 执行创意总监 | Nacho Oñate |
| 执行创意总监 | Néstor García |
| 创意总监 | Helena Marzo |
| 文案 | Helena Marzo |
| 美术指导 | Erques Torres |
| Global Business Director | Yann Baudoin |
| 客户总监 | Esther Mestre |
| 客户主管 | Mireia García |
| Head of Strategy | Gem Romero |
| Head of PR & Comms | Enrique Caballero |
| Head of PR & Comms | Gabriella Nuñez |
| 制作公司 | Mammateam |
| 导演 | Gunther |
| 执行制片 | Claudia Mayer |
| 摄影指导 | Nauzet Gaspar |
| 制片 | Tània Ruiz |
| 制片 | Sònia Figuera |
| Production Director | Tània Ruiz |
| 制作设计师 | Alexandra Jordana |
| 剪辑师 | Diego Amela |
| 后期制作 | Pijama Estudio |
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