Khaitan - "Pilot"

J. Walter Thompson Kolkata

J. Walter Thompson Kolkata Kolkata, 印度

4441

品牌: Khaitan
国家: 印度

广告主: Khaitan

标题	Pilot
广告公司	J. Walter Thompson Kolkata
广告战役	Don't Let Your Dreams Melt Away
广告主	Khaitan
品牌	Khaitan
首次发布日期	2018 / 4
行业领域	小家电及家居配件
哲学	India is the world's third largest producer and consumer of electricity after the United States and China; however, the electrical infrastructure is generally considered unreliable. The northern electrical grid had previously collapsed in 2001. An estimated 27% of energy generated is lost in transmission or stolen, while peak supply falls short of demand by an average of 9%. The nation suffers from frequent power outages that last as long as 10 hours. In short, power-cuts are an epidemic in India. And the only answer is the ubiquitous candle, that gives a faint light just enough to for life to go on but never good enough for doing anything important. Study times are worst hit. And dreams and ambitions melt away every evening with the burning candles. Building on this insight, JWT Kolkata decided to give a new spin to Khaitan’s Emergency lamp story. The posters show candles about to melt and destroy the future of a kid. And carved on the body of the candle are the various life stages that a kid would go through to become a pilot or a doctor. Once the team came up with a rough sketch, a sculptor painstakingly carved out the candles that was 2 feet high and almost 8 inches in diameter. Then the candles were lit up and allowed to melt. The melting candle creatives was used as outdoor and as store posters for Khaitan Emergency Lamps across various electronics outlets.
媒体类别	户外广告
SVP & Managing Partner	Vijay Jacob Parakkal
Chief Creative Officer	Senthil Kumar
执行创意总监	Arjun Mukherjee
美术指导	Purnajyoti Kundu
美术指导	Subhrakanti Mondol
美术指导	Sourish Mitra
美术指导	Suvrajit Kundu
美术指导	Jatishankar Bhowmik
文案	Anurag Acharya
Sculptor	Partha Kabiraj
摄影师	Vivek Das
Account Management	Soudip Banerjee