| 标题 | Piggyback |
| 广告公司 | Wunderman Thompson |
| 广告战役 | Total comfort |
| 广告主 | LUX Industries Ltd. |
| 品牌 | ONN |
| 首次发布日期 | 2023 / 1 |
| 行业领域 | 服装 |
| 哲学 | ONN, a casual wear brand from Lux Industries Limited, has launched its new campaign for polos & tees, created by Wunderman Thompson Kolkata. This is the second time in three years that WT Kolkata has conceptualised a campaign for ONN, driven by a couple of TVCs and supported by OOH. The two new films - Piggyback and Fortune Teller - feature men who are irresistible by virtue of their ONN T-shirt. Each film depicts an intriguing interaction between a male protagonist and a woman who is attracted to him. The men in both films appear completely at ease in the weirdest of situations and in total control thanks to ONN which provides Total Comfort. The campaign reinforces the brand’s positioning of complete comfort. Shot in Bucharest, Romania, the international location and cast lend a global angle to the brand and add to its aspiration quotient. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 罗马尼亚 |
| 广告经理 | Vijay Jacob Parakkal |
| VP, Senior Executive Creative Director | Arjun Mukherjee |
| 创意总监 | Anurag Acharya |
| 创意总监 | Sourish Mitra |
| Client Services Director | Nilanjan Sarkar |
| 制作公司 | Beardman Films |
| 导演 | Hypno |
| 执行制片 | Ryan Suares |
| 制片 | Mahendra Solanki |
| 制片 | Rohit Rathor |
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