Anurag Acharya
创意总监 at VMLY&R India
Kolkata, 印度
标题Dandi March
广告公司
广告战役 Turtle Khadi Collection
广告主 Turtle
品牌 Turtle
首次发布日期 2015 / 8
行业领域 服装
剧情简介 Hand spun and hand woven, Khadi was referred to, by Mahatma Gandhi as the ‘livery of freedom’. It is a cloth that celebrates the true spirit and struggle of the Indian freedom movement. Turtle, one of the leading fashion brands of has been supporting the cause of Khadi weavers in India by adopting their villages and sourcing material from them. Which is why, on the occasion of India’s 69th Independence Day, Turtle decided to pay a tribute to the Khadi artisans of Inida by bringing out this campaign that depicts significant moments of India’s freedom struggle, with the art being co-created painstakingly with the Khadi weavers using a single strand of hand-spun thread. 
媒体类别 平面
National Creative Director
文案
创意总监
文案
美术指导
插图画家
插图画家
摄影师
客户经理
客户经理

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