标题 | Wear It Your Way |
广告公司 | R/GA |
广告战役 | Wear It Your Way |
广告主 | eBay |
品牌 | eBay |
首次发布日期 | 2018 / 3 |
行业领域 | 在线零售、网上商店 |
哲学 | eBay and R/GA recently entered an AOR relationship, which they’ve kicked off with “Wear It Your Way,” a spot that shows how singular social media moments inspire trends, and how women can use eBay to express these trends in their own way. R/GA and eBay’s partnership aims to drive consideration of eBay Fashion as a top-tier fashion retailer. The AOR relationship spans all campaign strategy and creative for eBay Fashion. It also includes the use of R/GA Studios, which will create social-focused content to develop and publish content on behalf of eBay’s fashion business. R/GA and eBay wanted to empower shoppers to express their unique sense of style. “Wear It Your Way,” targets the shopper that is always on trend, who thrives on inspiration from others, and is being fueled by a 24/7 cycle of fashion culture. The spot showcases how social media has inspired a “bottom-up” culture - a departure from traditional runway, fashion week, and luxury brand trend creation. "Wear It Your Way" reinforces eBay’s mission to democratize fashion, keep shoppers on trend, and celebrate diversity. eBay is further delivering on this mission, as well as demonstrating their credibility in the fashion world through a partnership and in-show integration with FreeForm's Black-ish spinoff, Grown-ish. R/GA Studios will generate customized owned content to eBay’s newly established fashion handles (@eBayfashion) on Instagram, Facebook, and other key channels. |
媒体类别 | 互动 |
长度 | |
剪辑公司 | Whitehouse Post |
Sound Design | Sonic Union |
Marketing Manager | Paola Nieto |
Director of Marketing | Annie Lupardus |
美术指导 | Bianca Kosoy |
General Manager | Victoria Perry |
Manager | Paul Friedland |
Chief Marketing Officer (CMO) | Suzy Deering |
美术指导 | juliette delerue |
Strategist | Anjali Madison |
Strategist | Brittany Graham |
执行创意总监 | Adam Reeves |
首席创意官 | Renee Blake |
执行制片 | Lisa Greenleaf |
Managing Director | Paola Colombo |
客户总监 | Jessica Sugg |
Head of Content Production | Diego de la Maza |
Production Assistant | Sanj Sekhar |
Creatives | Johnny Castle |
文案 | Katie Edmondson |
文案 | Ben Schneider |
美术指导 | Katie Yoder |
联合创意总监 | Oriel Davis-Lyons |
Content Producer | Margo Lowry |
Content Producer | Mac Demyanovich |
Content Producer | Samantha Rundbaken |
Content Producer | Kristen Walsh |
Group Executive Creative Director | Eric Jannon |
Group Executive Creative Director | Chris Northam |
Group Strategy Director | Yael Cesarkas |
Strategist | Mike Baker |
Associate Director | Nakiella Smith |
Business Affairs | Nakiella Smith |
Business Affairs Manager | Tamika Knight |
Production Coordinator | Elissa Steinhofer |
Studio Director | Hana Newman |
Studio | Vin Farrell |
Director of Business Affairs | Stephen Bernstein |
Group Director | Bryan Gregg |
Client Engagement | Bryan Gregg |
客户总监 | Candice Meier |
联合创意总监 | Shannon Ross |
制作公司 | Prettybird |
Executive Producer | Kerstin Emhoff |
Executive Producer | Susanne Hargrove |
Director | Matt Lambert |
Managing Director | Tracy Hausern |
Line Producer | Michele Abbott |
Editor | Spencer Brisson |
Editor | Martin Leroy |
Producer | Annie Maldonado |
Producer | Jordan Stricklin |
Post Production Company | CarbonFX |
Colourist | Aubrey Woodiwiss |
Producer | Paul O'Beirne |
执行制片 | Frank Devlin |
Music Supervision | Chip Herter |
执行制片 | Annick Mayer |
Song | Individual |
Artist | ORFA |
Mix | Michael Marinelli |
Mix | Mix Engineer |
Music Production | Butter Music + Sound |
Producer | Stone Irr |
Retoucher | Olga Lamm |