Mélanie Pennec
Directrice de Création at DDB Paris
Paris, 法国
标题Lil' Rendez-Vous
广告公司
广告战役 Lil' Problems
广告主 McDonald's
品牌 McDonald's
首次发布日期 2023 / 3
行业领域 餐馆与快餐
剧情简介 In French, the word “petit” (little) is often seen as negative. “A little problem”, “a little cold”, “a little late” … “Little” is a euphemism, the announcement of something that is rarely positive.

Except at McDonald’s: Little Duos, the Little Menus et Little Treats, three new menus for a tiny price. The brand and its agency DDB Paris challenged themselves to give a positive meaning to the word “petit” (little).
媒体类别 电视
长度
广告经理
广告经理
广告经理
广告经理
广告经理
首席创意官
执行创意总监
Artistic Director
文案
TV Production
TV Production
PR Director
制作
导演
制片
Agency supervisor
Agency supervisor
Agency supervisor
Agency supervisor
战略企划
Sound Producer
Music Supervision
Music Supervision
音效

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