标题 | Dimension 3 |
广告公司 | Geometry Argentina |
广告战役 | Dimension |
广告主 | Marcha por la vida |
品牌 | March of the living |
首次发布日期 | 2020 / 1 |
行业领域 | 种族、族裔、民族及残障意识 |
剧情简介 | This campaign aims to take dimension of the amount of jews who were murdered during the 54 months the Auschwitz lasted and bring this forward January 27 on International Holocaust memorial day. |
哲学 | This January 27, International Day of Commemoration of the Victims of the Holocaust, and within the framework of the 75th anniversary of the liberation of Auschwitz we launched this campaign so that the whole society can become aware and commit to build a better future. March of the living is an anual educational program, that reunites young people and adults since 1988 from the whole world in Poland and in Israel with the objective to study the history of the holocaust and examine the root of prejudice, intolerance and hate before the WW2 and the creation of the state of Israel. In over 30 years, more than 270.000 people from 52 countries have participated in the March of the living and have marched the 3 kilometers from Auschwitz to Birkenau on the day memorializing the Holocoaust -Iom HaShoá- as a silent tribute to all the victims of the Holocaust. This experience aims to give new meaning to the known " Death Marches" and change them into "The March of the living". The march of the living was declared of educational interest in the city of Buenos Aires, on the 23rd of October of 2014 during the legislation session. |
媒体类别 | 平面 |
Chief Executive Officer (CEO) | Karina Aiello |
首席创意官 | Tony Waissmann |
执行创意总监 | Claudio Giovanelli Zaia |
创意总监 | Rodrigo Raices |
创意总监 | María Lujan Donaire |
美术指导 | Santiago Castro |
设计师 | Sebastián Ostojic |
设计师 | Lucas Acurso |
General Account Director | Georgina Roccatagliata |
制作公司 | Lungo Films |
制片 | Claudio Pastorino |
制片 | Javier Altholz |
广告经理 | Alejandra Tolcachier |
广告经理 | Javier Faiwusiewiez |
广告经理 | Cecilia Bullor |