Alvar Suñol
Co-President, Chief Creative Officer at Alma, Coconut Grove
Coconut Grove, 美国
标题Beer History
广告公司
广告战役 Bad $#!T to Good $#!T
广告主 MillerCoors LLC
品牌 Miller Lite
首次发布日期 2023 / 3
行业领域 啤酒,苹果酒
剧情简介 Through the years, a lot of beer advertising has been outrageously sexist, objectifying and demeaning women with a focus on bikini-clad beach bods and obnoxious party jiggling. To some extent, of course, that describes much of marketing's history, regardless of the product category. But brewers have been especially culpable—a fact that Miller Lite (guilty as the rest) seeks to address in a campaign timed to Women's History Month. Themed "Bad $#!T to Good $#!T," the work from Alma invites consumers to donate "old sexist beer advertising" for conversion into fertilizer. The resulting $#!T will be used to grown hops for female brewers. Comedian Ilana Glazer breaks it down, explaining the historically important role women have played in brewing, and why it's centuries past time they got their due
媒体类别 Web Film
长度
首席创意官
首席创意官
执行创意总监
执行创意总监
联合创意总监
联合创意总监
文案
制片
导演
联合创意总监
联合创意总监
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