| 剧情简介 | As an all-American beer, Miller Lite struggled to stay relevant among U.S. Latinos. The brand wanted to develop a Latino-specific creative program that would spark an emotional connection with these consumers. There’s no better way to connect with Latinos than through music. To bring the campaign idea to life, we partnered with no other than the prince of Reggaeton himself— J Balvin. But instead of partnering with J Balvin when he’s being an award-winning artist, we partnered with him when he’s being José Álvaro Osorio Balvín, the person. The campaign launched by redesigning Miller Lite’s classic white can, using a collaborative design that featured J Balvin’s signature lightning bolt and neon aesthetic, combining both brands to be equally represented. |