| 标题 | Night Swimming |
| 广告公司 | AMV BBDO |
| 广告战役 | Night Swimming |
| 广告主 | Ford Motor Company |
| 品牌 | Ford Ranger |
| 首次发布日期 | 2021 / 12 |
| 行业领域 | 四轮驱动，SUV（运动型多功能车） |
| 剧情简介 | The film features beautiful underwater scenes of people swimming at night, apparently in a pool. It’s then revealed that they’re actually swimming in a lake and the water is lit not by pool lights, but by the headlights of Ranger pickups, demonstrating their 800mm wading depth. |
| 哲学 | FORD of Europe has launched a new Pan-European campaign for the Ranger pickup truck, showcasing its best-in-class 800mm wading depth. Ranger is Europe's top-selling pickup and winner of multiple awards, including the bi-annual International Pick-up Award 2020 and What Car? Pick-up of the Year 2021. Created by AMV BBDO and entitled ‘Night Swimming’, the creative work subverts pickup category conventions of trucks battling dusty deserts and rocky mountains, piloted by rugged outdoorsy men. The campaign comprises a film in long and short formats for TV, VOD, YouTube and social media as well as a suite of bespoke digital and social ads, digital OOH, and print. Directed by Adam Berg at Smuggler, the film was shot in a film studio and on location in Romania in late summer 2021. The campaign’s print and digital out of home feature stunning images shot by photographer Benedict Redgrove. |
| 媒体类别 | 电视 |
| 长度 | |
| Soundtrack | Oh Land ‘Wolf and I’ |
| Music Supervision | Eclectic Music |
| 剪辑公司 | Trim Editing |
| Director of Marketing | Peter Zillig |
| Brand Content Manager | Pushi Jaswant |
| Marketing and Communications Manager | Richard Beard |
| 首席创意官 | Alex Grieve |
| 执行创意总监 | Nadja Lossgott |
| 执行创意总监 | Nicholas Hulley |
| Strategy Partner | Stephen Wallace |
| Senior Strategist | Katherine Oulds |
| Managing Partner | Tom Shattock |
| Business Director | Roberto Ghidini |
| Business Director | Kate Harris |
| 客户总监 | Jean-Luc Gentilli |
| Senior Producer | Romila Sanassy |
| Senior Art Producer | Rhiannon Nicol |
| Senior Project Manager | Sammy Kennard |
| Senior Creative Artworker | Steve Hopkins |
| 制作公司 | Smuggler |
| 导演 | Adam Berg |
| 制片 | Ben Croker |
| Sound Designer | Matt Collinge |
| 音效设计公司 | Phaze Audio |
| Sound Engineer | James Benn |
| 音效 | Bark Soho |
| Executive Sound Producer | Cliff Wilson |
| Music Supervision | Jak Melvin |
| Label | SONY RECORDS |
| 后期制作 | Nineteen Twenty |
| Flame Lead | Ludo Fealy |
| Post-production Producer | Scott Griffin |
| 剪辑师 | Paul Hardcastle |
| Executive Post Producer | Noreen Khan |
| 媒介公司 | Mindshare Europe |
| Activation Agency | GTB |
| 摄影师 | Benedict Redgrove |
| Photographer's Agent | Emma Phillips |
| Retouching | Ink |
| Senior Digital Project Manager | Dean Kelly |
| Senior Digital Project Manager | Donna Valenzano |
| Motion Design Lead | Rob Dewell |
| Motion Designer | Gabor Eszenyi |
| Digital creative | Alex Sims |
| Digital Copywriter | Rachel Stafford |
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