| 标题 | Jet |
| 广告公司 | Y&R London |
| 广告战役 | Idle Thumbs - Virgin Mobile |
| 广告主 | Virgin Mobile |
| 品牌 | Virgin Mobile |
| 首次发布日期 | 2003 / 11 |
| 行业领域 | 个人无线通讯 |
| 广告口号 | The Devil Makes Work For Idle Thumbs |
| 结果 | This case shows how advertising enabled Virgin Mobile to grow from a standing start into four million customer business in just four years. Advertising created a distinct positioning for Virgin Mobile by mounting a customer-friendly challenge to the mobile market. This enabled Virgin to overcome the financial size and technological advantages of bigger establishment networks. Virgin Mobile experienced substantial brand-led growth at a time of market slowdown. This growth will generate some £428m gross profit for Virgin. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 美术指导 | Richard Denney |
| 文案 | David Henderson |
| 导演 | Paul Hunter |
| 客户总监 | Georgina Wood |
| 广告经理 | James Kydd |
| 演员/名人 | Busta Rhymes |
| 客户企划 | Tom Morton |
| 客户企划 | Sherree Halliwell |
| Deputy Planning Director | Tom Morton |