| 哲学 | Bespoke passport stamps that highlight how Heathrow Express has started customers on their journey to some of life’s biggest milestones feature in a new campaign to mark the high-speed rail link’s 25th anniversary. It breaks on May 29. Created by St Luke’s, the unique stamps feature stories of big birthday bashes, defining career moments and a beautiful Italian wedding. To give the stamps an authentic look, the agency handcrafted them individually before stamping them on paper to get the texture and look of the ink. In one execution, we see a love story unfold in just three passport stamps from first meeting to engagement and marriage: ‘Maya’s Do. 08 Sept 1998. Amsterdam’, ‘Jo’s Hen Do. 15.09.2015. Marbella’, and ‘I Do. 20.05.2023. Venice’. The campaign will initially run across D6 and escalator panels from late May into June, with a second burst to follow in August and September. Heathrow Express launched as a premium non-stop train service between London Paddington and Heathrow Airport in 1998. Over the past 25 years, more than 100 million passengers have taken the 15-minute journey on the Heathrow Express, which carries 30,000 pieces of luggage a day. In 2022, the number of passengers increased 282% year on year as demand returned to pre-pandemic levels. |
