Perry Fair
CCO, Global Director of Entertainment at McCann
Los Angeles, 美国
标题Our Home
广告公司
广告战役 Our Home
广告主 Federal Emergency Management Agency
品牌 FEMA
首次发布日期 2014 / 5
行业领域 政府与其他机构
广告口号 Protect what matters.
剧情简介 This hurricane season, JWT Atlanta is launching a new PSA Campaign for the National Flood Insurance Program (NFIP) called, “Our Home.” With vibrant 3D animation by Headless, the TV spot tells the story of a family that moves into a new home and is caught off guard when a storm causes a flash flood. Told through a young child’s imaginative retelling, the story highlights the little-known fact that flooding happens everywhere – anywhere it rains, it can flood.
“Our Home” moves away from the alarmist images of flood damage and instead tugs on consumers' heartstrings as it focuses on the relationship between a family and their loving home. The campaign is intended to inspire people to learn their flood risk and protect what matters.
View the spot and learn your flood risk here: www.FloodSmart.gov/ourhome 
媒体类别 电视
长度
市场 美国
更多信息 www.FloodSmart.gov/ourhome
首席创意官
集团创意总监
联合创意总监
文案
Group Account Director
客户主管
客户主管
Director of Integrated Production
制片
项目经理

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