标题 | Our Home |
广告公司 | JWT Atlanta |
广告战役 | Our Home |
广告主 | Federal Emergency Management Agency |
品牌 | FEMA |
首次发布日期 | 2014 / 5 |
行业领域 | 政府与其他机构 |
广告口号 | Protect what matters. |
剧情简介 | This hurricane season, JWT Atlanta is launching a new PSA Campaign for the National Flood Insurance Program (NFIP) called, “Our Home.” With vibrant 3D animation by Headless, the TV spot tells the story of a family that moves into a new home and is caught off guard when a storm causes a flash flood. Told through a young child’s imaginative retelling, the story highlights the little-known fact that flooding happens everywhere – anywhere it rains, it can flood. “Our Home” moves away from the alarmist images of flood damage and instead tugs on consumers' heartstrings as it focuses on the relationship between a family and their loving home. The campaign is intended to inspire people to learn their flood risk and protect what matters. View the spot and learn your flood risk here: www.FloodSmart.gov/ourhome |
媒体类别 | 电视 |
长度 | |
市场 | 美国 |
更多信息 | www.FloodSmart.gov/ourhome |
首席创意官 | Perry Fair |
集团创意总监 | Lando Ettrick |
联合创意总监 | Deb Dewitt |
文案 | Tiffani Harcrow |
Group Account Director | Lesley Brown |
客户主管 | Tessa Rogers |
客户主管 | Lauren Geismar |
Director of Integrated Production | Peter Blitzer |
制片 | Renee Williams |
项目经理 | Diana Gomez |