标题 | Cool Dad |
广告公司 | JWT Atlanta |
广告战役 | SCANA Family |
广告主 | SCANA Energy |
品牌 | SCANA Energy |
首次发布日期 | 2014 / 9 |
行业领域 | 水、电及煤气服务,公用事业 |
剧情简介 | In this new campaign, SCANA Energy goes back to its roots with its iconic blue snap and jazz jingle. The fully integrated campaign, entitled “SCANA Family,” aims to reconnect with loyal customers and entice new customers through its offerings and competitive pricing. Created by JWT Atlanta, “SCANA Family” launches with its debut spot “Cool Dad” directed by Glenn Martin of Untitled. In the spot, we see a third grader introducing his dad at the class career day. Standing alongside the other impressive parents, including an astronaut, firefighter and architect, the humble businessman is urged by his proud son to boldly display his talent. On cue, the father wows the class by snapping his fingers and igniting the signature SCANA Energy blue flame; a talent exclusive to SCANA Energy customers, who know saving with SCANA Energy is as easy as a snap. |
媒体类别 | 电视 |
长度 | |
首席创意官 | Perry Fair |
联合创意总监 | Deb Dewitt |
联合创意总监 | Matt Gene |
Group Account Director | Mary Margaret Connell |
客户主管 | Robyn Singer |
Director of Integrated Production | Peter Blitzer |
制片 | Sheryl Jessing |