| 标题 | Earth Flatteners |
| 广告公司 |
VML
|
| 广告战役 |
Earth Flatteners
|
| 广告主 |
John Deere
|
| 品牌 |
John Deere Heavy Construction Equipment
|
| Posted | 11月 2021 |
| 行业领域 | 农业设备与机械
|
| 剧情简介 | Believe it or not, there are thousands of people who think the Earth is flat. Theories have been raised and societies have been formed where many (including celebrities) try to logically explain why the Earth simply has no curve. No brand has ever engaged with this theory, until now. RDO Equipment Company and John Deere are making flat earth a reality with their technologically advanced Earth Flatteners - they do flatten Earth, just totally differently. The campaign features tongue firmly planted in cheek videos, headlines and copy that promote the Earth flattening benefits of John Deere's construction dozers, loaders and graders across John Deere dealer RDO Equipment’s local trade area. When you ride a John Deere dozer from RDO.. yes, the Earth is flat. And if not, we can make it flat. |
| 问题
| Not only is brand conversion tough to achieve in the construction equipment industry, but it's a crowded market where upwards of two dozen competitors are fighting for share. And while John Deere is a leader in agriculture equipment, best known for their green tractors, the green fades away into a sea of yellow construction equipment where it's difficult to stand out.If a construction equipment brand doesn't have strong awareness & consideration, driving sales at the dealership level is that much harder. Relationships between customers and dealers in this industry are therefore crucial for sales, especially repeat sales, and must often be engaged and nurtured.Understanding the landscape and challenges, the problem to solve easily presented itself: How can we help John Deere's construction line stand out in a cluttered environment, pointing shoppers to the dealer who can help them get the job done at the right price? |
| 媒体类别 |
Web Film
|
| Global Chief Creative Officer |
Manuel Bordé
|
| 执行创意总监 |
Melvin Strobbe
|
| Regional Creative Director |
Oswaldo Sa
|
| 创意总监 |
Federico Mariani
|
| 创意总监 |
Alberto Triana
|
| 联合创意总监 |
Mark Thompson
|
| 创意组长 |
Mark Wolff
|
| Digital Creative Director |
Matt Finley
|
| 数字艺术指导 |
Eric Holloway
|
| 设计师 |
Hank Washington
|
| 执行制片 |
Nanci Santiego-Meyers
|
| 制作设计师 |
Chris DelMonico
|
| Motion |
Lucas Pimenta
|
| Content Designer |
Lucas Pimenta
|
| Strategy Director |
Rohan Mandelia
|
| 客户总监 |
Bert Smith
|
| 客户主管 |
Mike Sulik
|
| 媒介总监 |
Marina Budi
|
| 媒介总监 |
Katie Grisson
|
| 媒介总监 |
Nick Violette
|
| Paid Search Manager |
Rachel Grossman
|
| Social Media Manager |
Jess Laurello
|
| Digital Display |
Allison Broman
|