| 标题 | Fries |
| Brief | To underline the connection of McDonald's with the music scene, the recent stars and artists of the festivals were turned into fans of the Big Mac, Fries, Coke and Sundae. |
| 广告公司 | TBWA\Switzerland AG |
| 广告战役 | McFestival |
| 广告主 | McDonald's |
| 品牌 | McDonald's |
| Posted | 11月 2022 |
| 行业领域 | 食品 |
| 剧情简介 | After a two-year festival break, even more people are celebrating at the Open Airs throughout Switzerland. For thousands of music fans, McDonald's is a stopover when they arrive or depart. Not only for fans, but also for the stars themselves - if one or the other is to be found at McDonald's or ordered something to the backstage area.To underline the connection of McDonald's to the music scene, the stars of the festivals were turned into fans of Big Mac and Co. |
| 媒体类别 | 平面 |
| 首席创意官 | Manuel Wenzel |
| 创意总监 | Martin Winther |
| 美术指导 | Martin Winther |
| 创意总监 | Tizian Walti |
| 文案 | Tizian Walti |
| 美术指导 | Mark Levay |
| 客户总监 | Nadja Stickl |
| 客户经理 | Rea Koehler |
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- 广告公司:
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