标题 | Canvas |
广告公司 | Figliulo & Partners |
广告战役 | Canvas |
广告主 | Spotify |
品牌 | Spotify for Artists |
首次发布日期 | 2019 |
行业领域 | 在线休闲及娱乐服务 |
哲学 | The challenge was to introduce and inspire the use of the new visual format within Spotify's App, Canvas. FIG created Canvas Records, a record store re-imagined, featuring 100+ fabricated records sleeves that showcased the best Canvases from cutting-edge artists. By creating these interactive, custom-designed sleeves with expanded graphic visuals and a seamless screen to play the track’s visual loop, attendees understood the power of the new format; browsing through engaging visuals led to discovering new music. Attendees scanned their favorite sleeves' code and instantly got the song on their phone. |
媒体类别 | 案例研究 |
长度 | |
Product Marketing Creator | Sam Yeh |
Head of Creator Product Marketing | Sam Duboff |
Music Marketing Manager Experiential | Thomas Greubel |
Founder | Mark Figliulo |
首席创意官 | Scott Vitrone |
Chief Content Officer Partner | Robert Valdes |
CEO Partner | Judith Carr-Rodriguez |
CSO Partner | Caroline Krediet |
Strategy Lead | Anibal Casso |
创意总监 | Spencer Lavallee |
创意总监 | Evan Schultz |
创意总监 | Aline Ridolfi |
Design Director | Max Friedman |
执行制片 | Jill Landaker-Grunes |
执行制片 | Desi Gonzalez |
Associate Producer | Jennifer Hart |
Studios Producer | Jessica Rosen |
Director of Integrated Business Affairs | Sara Jagielski |
Business Affairs Manager | Noel Wilcox |
Executive Director of Client Service | Finnian O’Neill |
Group Account Director | Kristin Postill |
客户主管 | Maxie Etess |
Group Project Manager | Dee Dee Swartz |
执行创意总监 | Rama Allen |
Lead Producer | Paula Ceballos |
Creative technologist | Fabio Piparo |
设计师 | Zac Sutton |
设计师 | Clemens der Exter |