| 标题 | This Year, There's Only One Game |
| 广告公司 | Republik Communications Ltd. |
| 广告战役 | This year, everyone’s playing one game |
| 广告主 | Microsoft |
| 品牌 | XBox 360 |
| Posted | 8月 2011 |
| 产品 | Rugby World Cup 2011 |
| 行业领域 | 视频游戏/电玩控制器 |
| 广告口号 | This year, everyone’s playing one game. |
| 哲学 | The new spot shows that there is only one game the two nations are living, breathing and playing this year. To demonstrate just how addictive the gameplay is, the ad features dedicated sportsmen and women who can’t help but play rugby when another ball is in play. |
| 媒体类别 | 影视 |
| 创意总监 | Andrew Sims |
| 文案 | Duncan Blair |
| 客户总监 | Paul McNamara |
| 客户总监 | Megan Sanders |
| 客户经理 | Emma Munro |
| 执行制片 | Declan Cahill |
| 制作公司 | Automatic Films |