| 标题 | Everyone helps someone nearby, not everyone helps someone far away |
| 广告公司 | LAPIZ Hispanic Marketing |
| 广告战役 | Everyone helps someone nearby |
| 广告主 | Global Angels |
| 品牌 | Global Angels |
| 首次发布日期 | 2011 / 6 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 广告口号 | Everyone helps someone nearby, not everyone helps someone far away. |
| 哲学 | Everyone helps someone nearby, not everyone helps someone far away. This was the premise of success for the Gold Young Lions winners in Film at this year's Cannes International Festival of Creativity, Omar Sotomayor and Gaston Soto of Lapiz USA, Leo Burnett's independently operated Hispanic advertising agency. Given a small window of 48 hours, teams were given a simple brief from this year's chosen cause-Global Angels, a foundation championing children's causes, providing sustainable solutions. Winners Omar Sotomayor and Gaston Soto of Lapiz distilled the cause by simply, yet profoundly exhibiting a single thought: Everyone helps someone nearby, not everyone helps someone far away. |
| 媒体类别 | 影视 |
| 文案 | Omar Sotomayor |
| 美术指导 | Gaston Soto |
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